Marketing Automation Specialist (Salesforce MCAE)

Vernier Science Education • Full-time • Hybrid in Beaverton, Oregon, United States • 1d ago

Fast Facts

Join Vernier as a Marketing Automation Specialist to enhance marketing automation and data integrity using Salesforce MCAE/Pardot, contributing to effective campaigns and lead management in support of science education.

Responsibilities: Manage and optimize Salesforce Marketing Cloud Account Engagement, oversee campaign execution, maintain data integrity, collaborate with teams for effective marketing, and analyze engagement metrics for continuous improvement.

Skills: Expertise in Salesforce Marketing Cloud Account Engagement, data management, email marketing, and a strong analytical mindset.

Qualifications: Minimum 3 years of experience with Salesforce MCAE/Pardot, Bachelor's degree or equivalent work experience, familiarity with Salesforce CRM, and experience in the EdTech industry is a plus.

Location: Hybrid schedule: 3 days per week onsite in Beaverton, Oregon.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $65,000 - $90,000.

Are you enthusiastic about email marketing, numbers and data with a strong belief in science education?

At Vernier, we advance science education by empowering educators and inspiring learners. We’re hiring a Marketing Automation Specialist to strengthen our marketing automation and data integrity in Salesforce MCAE/Pardot—so our campaigns perform better, our sales team gets great leads, and our impact keeps growing.

Position Summary

The Marketing Automation Specialist is responsible for the team’s effective use and maintenance of Salesforce Marketing Cloud Account Engagement (MCAE/Pardot). This includes managing and analyzing the system data to support campaign execution, maintain marketing data integrity, and enable accurate and actionable insights.

This individual will work closely with Marketing’s Demand Generation and Design teams, as well as the Salesforce administrator(s) to build, maintain, and optimize campaigns, email programs, nurture journeys, and lifecycle processes using a strong technical background with MCAE, excellent organizational skills, and a passion for supporting data-driven marketing.

Essential Functions

Marketing Cloud Account Engagement (MCAE/Pardot)

Build and manage segmented lists, dynamic lists, and list uploads.
Create, test, and deploy emails, forms, and automation programs; coordinate with in-house Graphic Designers for special images where needed
Assist with lifecycle stage updates and campaign automation within MCAE.
Monitor campaign performance and recommend optimizations.
Maintain documentation on best practices and processes.

Data Management & Integration

Maintain data integrity between Salesforce CRM, prospecting lists, and MCAE, ensuring records are accurate and actionable.
Manage lead routing, scoring, and syncing processes with oversight from Demand Generation Manager.
Create and update custom fields in collaboration with the Salesforce administrator and Marketing leadership.
Work with the Salesforce administrator to communicate any changes in process with the Marketing team.
Regularly audit and clean marketing database to improve performance and deliverability, resolving issues immediately regarding uploads, hard bounces, and other data issues.

Collaboration

Partner with the Demand Generation Manager and Salesforce administrator to align lead flow, campaign tracking, and reporting.
Collaborate with marketing agencies and contractors as necessary.
Provide training and support for marketing users on MCAE best practices.
Work with marketing team members to ensure marketing initiatives are properly tracked for ROI measurement.

Optimization & Reporting

Build campaign reports and dashboards and analyze engagement metrics to provide insights and recommendations.
Continuously evaluate MCAE workflows to improve efficiency and performance.
Stay current with Salesforce MCAE product updates and industry best practices.

Secondary Functions

Participate in employee committees, recognition efforts, and organizational meetings to support and strengthen our culture.
All other duties as assigned.

Supervisory Responsibility

This is an individual contributor role.

Education / Skills / Experience

Minimum 3+ years of experience with Salesforce Marketing Cloud Account Engagement (previously Pardot) administration.
Bachelor’s Degree in related field or equivalent work experience.
Strong understanding of lead management, segmentation, scoring, and automation workflows.
Familiarity with Salesforce CRM and marketing-to-sales alignment processes.
Experience building and deploying emails, automations, and forms. Understand setup for landing pages and how completion actions influence lead scoring.
Strong attention to detail and organizational skills.
Analytical mindset with the ability to interpret campaign data and recommend improvements.
Experience managing confidential and complex data sets in a marketing environment; strong grasp of data security.
Commitment to equity, inclusion, and science education.
Experience in EdTech or similar industry is a plus, but not required.

Other Position Conditions and/or Physical Demands

Office environment with regular use of computers and in-person and virtual communication tools.
Hybrid schedule: 3 days per week onsite in Beaverton, Oregon.
Limited domestic travel (<5%).
Successful completion of criminal, education, and work history background check required.

What We Offer

At Vernier, we appreciate the impact of a sustainable life-work balance. In addition to an amazing company culture, Vernier offers competitive pay, profit sharing, employer contributions into your 401(k) retirement account, and comprehensive benefits. We have an on-site fitness center, private shower facilities, and an indoor bike storage room. Vernier is located next to the Millikan Way MAX line, and we provide employer-paid commuter benefits to all eligible employees. We also offer training opportunities, tuition assistance, paid volunteer time, a PTO (paid time off) plan, along with paid sabbaticals.

Vernier Science Education is an equal opportunity and affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

If you’re excited about this role and our mission but don’t align perfectly with every qualification, we still want to hear from you. We value curiosity, growth, and a shared commitment to science education.

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