Marketing Operations Manager

Learning Without Tears • Full-time • Hybrid in Cabin John, Maryland, United States • 17h ago

Fast Facts

As a Marketing Operations Manager at Learning Without Tears, you will oversee the marketing data and digital processes to enhance campaign execution and lead generation efforts, driving impactful educational solutions.

Responsibilities: You will enable the marketing team through training on processes, manage campaign infrastructure, oversee marketing analytics, manage lead scoring, optimize marketing automation, and serve as the Technical Administrator for Salesforce Marketing Cloud Engagement.

Skills: Strong background in marketing operations preferred, along with experience in Salesforce and marketing automation systems, excellent communication, and knowledge of marketing processes.

Qualifications: Preferred qualifications include 5+ years in a marketing operations role and a deep understanding of the school district sales cycle, with a Salesforce Marketing Cloud Account Engagement Certification strongly preferred.

Location: Cabin John, MD, US

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.

About Learning Without Tears (LWT)

At Learning Without Tears, we're more than just a company; we're a passionate, family-owned community on a mission to revolutionize education. We believe that learning should be engaging and joyful, which is why we create innovative, fun products and digital resources that empower educators and inspire children.

Every day, our commitment to collaboration and creativity propels us forward. We're dedicated to embracing change, striving for excellence, and simplifying processes to create a lasting impact in the lives of educators and learners alike.

Join our dynamic team and be a part of something truly transformative as we shape the future of education together!

As the Marketing Operations Manager, you will be a critical member of the marketing team, owning the data and digital processes that power our marketing activities. You will ensure that the underlying marketing technical infrastructure operates in alignment with our overall goals and that our campaigns, lead generation, and customer engagement efforts are guided by timely, actionable data. You will partner with Marketing leadership, Sales Operations, and others across the organization to ensure that Marketing is able to engage the right prospects and customers, and deliver segmented, targeted campaigns. We're looking for a big-picture thinker and a hands-on operator who can help translate marketing strategy into technical execution.

What You'll Be Doing:

Enablement: Regularly inform and train the marketing team on processes, workflows, and data reporting. Collaborate with marketing managers on reporting and campaign analysis.
Campaign Infrastructure: Power the processes and systems that result in consistent campaign execution. Ensure across channels that campaign audiences are segmented and targeted appropriately, partner with campaign marketers to develop segmentation and campaign structure, then provide segmented lists, UTMs and other tracking URLs, webinar setup, and other key data and tools to enable campaign success.
Marketing Analytics and Data Systems: Own the data infrastructure that informs day-to-day marketing decision making, ensuring the team has access to timely, relevant information. Collaborate with internal data warehouse and IT on data hygiene and data sources.
Lead Management: Manage lead scoring and flow prior to sales handoff. Monitor and optimize lead scoring and processes, ensuring that high quality leads are prioritized and nurtured, and that marketing is delivering leads that convert to active pipeline. Ensure that all lead sources, including tradeshows and other non-web sources, are uploaded and put into lead flow in a timely manner. Partner with sales operations to ensure a smooth lead handoff and appropriate follow up procedures.
Marketing Automation: Identify, Build, and Optimize lead workflows. Monitor lead collection and nurturing to identify opportunities for growth in MQLs and optimizing MQL – closed won process
Marketing Technology Management: Serve as the Technical Administrator for Salesforce Marketing Cloud Engagement (Pardot). Ensure email campaigns are appropriately structured and segmented. Maintain clean contact data and data infrastructure. Partner with the Salesforce Administrator and Sales Operations to ensure data alignment between sales and marketing.

Your Experience & Qualifications:

5+ Years Experience in a Marketing Operations role
Strong experience in an organization using Salesforce. Experience as the primary administrator for a marketing automation system (Salesforce Marketing Cloud Account Engagement, Hubspot, Marketo, etc). Salesforce Marketing Cloud Account Engagement (Pardot) Certification strongly preferred.
Strong communication and collaboration skills
Deep knowledge of marketing processes, commitment to delivering high quality leads that convert to pipeline.
Preferred: Experience with the school district sales cycle & marketing to K-12 schools and districts.

Why Work with Us?

Mission-Driven Impact: Join a team passionate about making a difference and driving positive change.
Growth and Development: We invest in your success with ongoing learning and career opportunities.
Work-Life Balance: Enjoy flexible work options, generous PTO, and wellness support.
Inclusive Culture: We foster a diverse, collaborative, and supportive workplace.
Competitive Benefits: Receive competitive pay, comprehensive benefits, and employee recognition.

Apply now at https://www.lwtears.com/join-our-team

Learning Without Tears is an Equal Opportunity and Affirmative Action Employer.