Fast Facts
The Director of Parent Community Implementation at College Board will manage cross-functional strategies and programming to engage parents and caregivers through the BigFuture platform.
Responsibilities: Develop and manage content for the BigFuture Parent Community, execute events, and grow engagement through partnerships and audience insights.
Skills: 7+ years of go-to-market strategy experience, strong communication skills, data analysis using tools like Excel and Tableau, and content production proficiency.
Qualifications: Preferred knowledge of college and career readiness, experience with cross-functional collaboration, and a focus on metrics-driven decision making.
Location: This is a fully remote position with optional hybrid work for those near College Board offices in Virginia.
Compensation: $80000 - $130000 / Annually
Director, Parent Community Implementation
College Board - BigFuture
Location: This is a fully remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office).
Role Type: This is a full-time position
About the Team
BigFuture brings together a trusted community of experts to help every learner own their future. The BigFuture Community team is responsible for resources, content and go-to-market efforts to reach and engage teens, parents and other caring adults, and K-12 educators. Our authentic, trusted content featuring experts demystifies the college and career planning process. Our resources include BigFuture Scholarships ($23+ million to over 24K teens since 2019), the College Board National Recognition Program (280K students recognized for academic achievement in 2025); and BigFuture Ambassadors (community of thousands of high school students who share free college and career resources). The team coordinates cross-functional go-to-market efforts to reach and engage K-12, students and families.
About the Opportunity
As Director, Parent Community Implementation, you will coordinate cross-functional programming, content and go-to-market efforts to expand reach and engage parents and caregivers on BigFuture.org. You will be responsible for implementation of a new national parent and caregiver advisory council to better understand our audience. Informed by audience insights, you will manage a new parent community on BigFuture.org featuring parent-first content and events. You will manage a strategic, coordinated set of activities to reach, engage and grow the parent and family audience in partnership with other College Board teams including BigFuture Product, Engagement and Reach: Students and Families and Customer Engagement.
In this role, you will:
Parent Community Online Content and Events (40%)
- Own development and refinement of the BigFuture Parent Community web page elevating BigFuture resources
- Produce short, parent-first micro-topic videos, articles, resources and other content to equip parents and caregivers to support their teens throughout future planning
- Produce all aspects of BigFuture Live events for families and caregivers, including developing event plans, sourcing speakers, packaging event content into video cutdowns, and promoting events in partnership with Engagement and Reach
- In partnership with our Engagement and Reach and Product teams, implement efforts to measurably grow the parent community and deepen engagement with content
- Track parent community engagement metrics with the web page, content and live events to inform future strategy
Parent Audience Insights (30%)
- Implement recruitment, selection and cultivation strategies to ensure a representative group of families from across the country
- Own implementation of strategy, agendas and follow-up for a national parent advisory committee to increase understanding of families’ pain points, needs and wants
- Monitor and implement surveys, focus groups and other efforts to understand the parent audience and synthesize findings, user needs and implications for BigFuture in partnership with Learning and Assessment
- Monitor the college and career planning landscape serving parents and synthesize and share new developments in the BigFuture
- In partnership with the Product team, surface recommendations and insights from the parent community to inform product roadmap and future solutions
Parent Community Go-to-Market (30%)
- Implement BigFuture partnerships with parent-focused organizations to generate and promote content to build awareness and grow reach
- Identify and implement new strategies to reach and engage parents where they are to boost awareness of BigFuture with the audience
- Develop flyers, slide presentations, infographics and other assets to inform and inspire parents and caregivers about the value of BigFuture
- Partner with Engagement and Reach to implement strategies to increase parent traffic and enrollment via channels including email, paid media and organic social
About You
To qualify for this role, you must have:
- 7+ years of experience implementing go-to-market, marketing, and/or content strategies
- Knowledge of college and career readiness preferred
- Understanding of and empathy with parent and caregiver audiences
- Oriented to using goals to prioritize work, gauge success,identifyproblems, and reprioritize
- Track recordof collaborating cross-functionally to refine and implement plans
- High attention to detail and strong use of visible project planning systems
- Experience producing websites, video, and other content for social media
- Ability to use tools like Microsoft Excel, Tableau, and Adobe Analytics to track and analyze data
- Comfort with ambiguity and ability to translate high-level strategy into operations and tactics
- Willingness to pivot and innovate regularly based on user data and feedback
- The ability totravel1-3timesa month to College Board offices or on behalf of College Board business
All roles at College Board require:
- A passion forexpandingeducationaland careeropportunitiesand mission-driven work
- Authorization to work in the United Statesfor any employer
- Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions anda comfortlearning and applying new digital tools independently and proactively.
- Clear and concise communication skills,written and verbal
- Alearner'smindset and a commitment to growth:welcoming diverse perspectives, giving and receivingtimely, respectful feedback, and continuously improving through iterative learning and user input.
- A drive for impact and excellence:solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
- A collaborative and empathetic approach:working across differences, fostering trust, and contributing to a culture of shared success.
About Our Process
- Application review will beginimmediatelyand will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days.
- Whilethehiring processmay vary, it generallyincludes:resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.
What We Offer
AtCollegeBoard, we offer more than just a paycheck—we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive.We’rea self-sustaining nonprofit that believes in fair and competitive compensation, grounded in your qualifications, experience, impact, and the market.
A Thoughtful Approach to Compensation
- The hiring range for this role is $80,000-$130,000.
- Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board.
- We aim to make our best offerupfront—rootedinfairness, transparency, and market data.
- We adjust salaries by location to ensure fairness, no matter where you live.
You’llhave open, transparent conversations about compensation, benefits, and whatit’slike to work atCollegeBoard throughout your hiring process. Check out ourcareerspage for more.
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