Fast Facts
The Competitive Intelligence Analyst at KnowBe4 is responsible for gathering and analyzing competitive insights to support decision-making in the cybersecurity market, collaborating with various teams to enhance competitive positioning.
Responsibilities: Key responsibilities include conducting competitive research, developing intelligence resources, performing win-loss analysis, monitoring industry trends, and collaborating with cross-functional teams to provide insights.
Skills: Candidates must possess strong analytical and research skills, familiarity with cybersecurity concepts, and excellent communication abilities to translate insights into actionable recommendations.
Qualifications: Preferred candidates will have a Bachelor's degree and over 3 years of experience in competitive intelligence or market research in the cybersecurity field, with advanced degrees being a plus.
Location: This is a remote position available only for applicants located in the USA.
Compensation: $100000 - $120000 / Annually
Remote positions open to the US only.
The Competitive Intelligence Analyst is responsible for gathering, analyzing, and disseminating critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping KnowBe4 win in the market by supporting our global Revenue and Channel teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing, sales, and corporate strategy.
Responsibilities:
Continuous Competitive Monitoring and Research:
- Conduct ongoing competitive research using earnings calls, analyst reports, and third-party tools (e.g., AlphaSense, Crayon, Chorus, Gong, SFDC), supplemented by field intelligence.
- Uncover strategic insights from this research to inform deal strategy and enhance sales enablement.
- Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
Competitive Intelligence Content Development:
- Develop and maintain comprehensive competitive intelligence resources, including competitive battle cards, detailed competitor profiles, and market analysis reports.
- Conduct detailed analyses of cybersecurity competitors, focusing on product features, pricing models, market positioning, strategic direction, and customer perceptions.
Insight Generation and Analysis:
- Lead competitive win-loss analysis projects to identify patterns, derive actionable insights, and develop recommendations for improving win rates.
- Perform competitive mystery shopping to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
Cross-Functional Collaboration and Communication:
- Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives.
- Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends.
- Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning.
Minimum Qualifications:
- Bachelor's degree in computer science, cybersecurity, business, or a related field ; advanced degree preferred.
- 3+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry.
- Experience leveraging qualitative and quantitative research methods to drive decision-making.
- Demonstrated ability to synthesize complex information into actionable insights and recommendations.
- Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
- Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
- Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
- Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis.
- Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards.
- Detail-oriented with strong organizational and project management skills.
- Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
- Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
- Comfortable working in a fast-paced environment, with a proactive and self-starter mindset.
The base pay for this position ranges from $100,000 - $120,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
We will accept applications until 3/2/2026.
