Fast Facts
Join Sophia Learning as a Manager of Marketing, Relationship Marketing, where you will lead strategic marketing campaigns and optimize learner experiences through data-driven approaches.
Responsibilities: Develop and execute prospect conversion marketing strategies, manage campaigns across various channels, and oversee email marketing efforts while optimizing messaging for different audiences.
Skills: Strong proficiency in marketing automation, experience with A/B testing, and familiarity with Salesforce Marketing Cloud; strong analytical and communication skills are essential.
Qualifications: 6+ years of marketing experience, including leadership in marketing automation; a Bachelor's degree is required; experience in B2C digital marketing is required.
Location: This position is based in the United States; some occasional travel may be required.
Compensation: $92700 - $139100 / Annually
Sophia Learning is an industry-leading provider of low-cost, self-paced online general education courses that are transferable for college credit. We are looking for a strategic and data-driven Manager of Marketing, Relationship Marketing to join the Sophia marketing team.
The role of Manager of Marketing, Relationship Marketing will be responsible for owning the development and execution of the strategic roadmap for prospect conversion marketing campaigns and automated programs. When needed, this role will also support other teams across the Sophia Learning unit to create consistent omnichannel messaging to learners as well.
Reporting to the Director of Marketing, Sophia, this role will manage the strategy, planning, testing and analyzing of triggered, automated and ad hoc campaigns to support marketing channels across B2C, B2U (university partners ), B2K12 (high school audience), and other audiences as assigned. The role should integrate with our brand work, organic social, and paid channels to improve the prospect experience and drive conversion.
The right person for this role is innately curious, analytical, detail-oriented, and enjoys problem solving. They should thrive in a fast-paced, entrepreneurial company.
Essential Duties & Responsibilities:
- Develop plans with clear strategicobjectivesand thoughtful measures of success.
- Supervise the email marketing coordinator and ensure campaigns are built and executed correctly.
- Leverage data analytics toidentifykey business performance insights and trends; communicate findings to internalstakeholders and business leaders across the organization.
- Partner with Learner Facing, Product,Brand Marketing,Marketing Analytics, Reporting,and IT teamsto build strategic and tactical roadmaps anddeliverbusinessobjectives.
- Participate in cross functional teams to support new and existing 1:1programsto ensure strategic alignment.
- Develop and drive out ongoing optimization testing across areas of responsibility.
- Understand and stay ahead of privacy law and regulatory impacttothis area of work.
- Partner withITimplementation team to build roadmap to unlockadditionalcapabilities toleverageacross campaigns (primarily in Salesforce Marketing Cloud).
- Draft creative briefs and work with internal and external creative teams to execute creative toleverageacross campaigns
Job Skills:
- Strongproficiencywith marketing automation and relationship / conversion marketing best practices, particularly in email and SMS channels.
- Strong experience implementing A/B and multi-variant testing and driving from strategy to execution.
- Proficiencyin SalesforceMarketing Cloud(or other CRM, though Salesforce is strongly preferred) and enterprise email service providers.
- Experience with customer analytics and taking a data driven approach tocampaigns (particularly in email and SMS).
- Self-motivated with the ability to multi-task many projects simultaneously in a fast-pacedenvironment, butknows when to askfor clarityand how to escalate concerns appropriately.
- Strong written and verbal communication skills
- Ability to analyze and present data and findings clearly, concisely, and accurately, and be able to draw meaningful conclusions and recommendations for action
- Experience inoptimizinglanding pages and user funnels.
- Effectively communicate, both up and down the management chain.
Work Experience:
- 6+years of marketing experience
- 3+ years ofmarketing automation platforms, ideallySalesforceor Salesforce Marketing Cloud
- 2+ years of leadership experience in the areas listed above
- Experience in working on SaaS or edtechproductsis preferred, but notrequired
- B2C digital marketing experiencerequired.
Education:
- Bachelor’s degreerequired
Other:
- Must be able to travel occasionally should a business need arise. For mostrolestravel would not be common. Travel may involveplane,carormetro.In accordance withADA policies, reasonable accommodationsregardingtravel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
- Ability to work onsite in Corporate or Campus location (in a typical office environment) may berequiredbased on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
- If offsite or hybrid role, must have access to work insettingwhich enables meeting all requirements ofthe role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
- Faculty and Federal Work Study roles require access to work insettingwhich enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
- This role may requirelifting,howeverreasonableaccommodationswill be provided in accordance with our ADA policies.
- Must be able to meet critical thinking andproblem solvingaspects aligned to job duties, as well as effectively communicating with co-workers.
- Must be able to work more than40 hoursper week when business needs warrant. Accommodations related to schedule may be considered.
- Able to access information using a computer.
- Other essential functions and marginal job functions are subject to modification.
SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.
Careers - Our Benefits, Strategic Education, Inc
SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
$92,700.00 - $139,100.00 - Salary
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.
