Senior Manager, Segment Marketing

Elsevier • Full-time • Remote (Remote from Ohio, United States of America) • $90,500 - $150,900 / year • 2h ago

Fast Facts

Seeking a Senior Manager of Segment Marketing to lead strategic marketing initiatives for Elsevier's Academic & Government group, focusing on researcher and library audiences. The role involves developing compelling messaging and marketing strategies to drive engagement and retention in key academic segments.

Responsibilities: Key responsibilities include developing customer segment insights, crafting messaging frameworks, executing marketing plans, and creating sales enablement tools to enhance commercial effectiveness across academic and research segments.

Skills: Required skills include strong B2B marketing experience, knowledge of go-to-market strategies, familiarity with sales alignment methodologies, analytical abilities, and excellent communication skills.

Qualifications: Preferred qualifications include 7+ years in marketing or revenue enablement, experience with SaaS or academic markets, and a Bachelor’s degree in a relevant field.

Location: Home based in Ohio, United States of America.

Compensation: $90500 - $150900 / Annually

Senior Manager, Segment Marketing

Do you have excellent communication and collaboration skills?

Would you like to join our excellent team to develop and execute marketing strategies?

About the Team

Elsevier’s Academic & Government (A&G) group helps our communities to establish, discover and share knowledge in an effort to advance human progress. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. Within the A&G marketing group, the Researcher and Library (R&L) Audience team is responsible for driving awareness and demand for the researcher product portfolio.

About the Role

The Senior Manager, Segment Marketing for the R&L Audience team will lead and implement strategic marketing initiatives to drive engagement, growth, and retention across key academic and research segments. This person is responsible for translating market insights and customer needs into actionable marketing strategies and compelling messaging. Partnering closely with cross-functional teams, the Senior Manager will ensure that Elsevier’s researcher solutions are positioned clearly and persuasively to researchers, librarians, and other institutional stakeholders.

This role bridges product marketing and revenue enablement by developing high-impact messaging frameworks, sales narratives, and program content that support a unified customer experience. The successful candidate is customer-centric, data-informed, and skilled at navigating complex matrix environments to deliver measurable results.

Key Responsibilities

Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions).
Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging.
Creating persona-based value propositions and segment narratives that increase engagement.
Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops)
Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments.
Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology.
Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact.
Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness.

Qualifications

Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets
Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology.
Have experience developing enablement content, sales narratives, and digital marketing assets.
Have an analytical mindset with experience using metrics to inform strategy and optimize performance.
Have excellent project management, communication, and stakeholder engagement skills.
Have a Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.

Primary Location Base Pay Range: Home based-Ohio $90,500 - $150,900. This job is eligible for an annual incentive bonus.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.

Please read our Candidate Privacy Policy.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers:

EEO Know Your Rights.