Fast Facts
Everway is seeking an energetic and strategic Director of AEBDM to lead expansion efforts across the 'Build States,' focusing on EdTech innovation and enhanced educational attainment.
Responsibilities: This role involves team leadership, talent growth, strategic market development, and operational excellence, including recruitment, performance management, and complex sales support.
Skills: Candidates should have 3-5+ years management experience in SaaS sales, particularly in EdTech, with a strong understanding of the USA educational procurement cycle and proven leadership abilities.
Qualifications: Preferred qualifications include a 'Builder' mentality, technical proficiency with CRM systems, and strong communication skills with a vision for improving educational outcomes.
Location: Remote, USA
Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $180,000.
About the Role
Everway is seeking a high-energy, strategic, and "player-coach" Director of AEBDM to lead our expansion across the "Build States." This role is critical to our mission of disrupting the EdTech space and improving educational attainment for students across Middle America.
As the leader of our Build States region, you will be a territory architect. You will manage an initial team of seven Inside Sales Representatives overseeing four high-performers and leading the recruitment and onboarding of three new hires. You will be responsible for turning underserved territories into high-growth engines, hitting a team quota of $3.5M, and instilling a culture of sales excellence and operational rigor.
Main Responsibilities
Team Leadership & Talent Growth
- Hiring & Onboarding: Manage the end-to-end recruitment, training, and ramp-up of three new ISRs to bring the team to full capacity.
- Coaching: Conduct weekly 1:1s, live call coaching, and professional development reviews to master the Everway sales process.
- Performance Management: Proactively manage direct reports by reviewing objectives and providing actionable feedback to enhance individual and team win rates.
Strategic Market Development
- Whitespace Strategy: Research and profile "Build State" territories, creating account maps to identify key decision-makers within K-12 and Higher Ed institutions.
- Collaboration: Liaise with Marketing and Product teams to formulate sales strategies and messaging that resonate specifically with Middle America educational leaders.
- Complex Sales Support: Participate directly in complex sales situations and negotiations to support your team in closing high-value deals.
Operational Excellence & Forecasting
- Pipeline Management: Ensure the team follows up on all MQLs and leads within a maximum 24-business hour window.
- Forecasting Accuracy: Maintain a highly accurate team forecast with weekly reviews, providing detailed activity reports to the SVP of Sales.
- Sales Velocity: Monitor and prioritize the team’s workload to move opportunities through the pipeline with high velocity and urgency.
- Hand-over Integrity: Oversee the transition of newly won customers to the implementation team to ensure long-term customer satisfaction and student impact.
Measures of Success
- Quota Attainment: Achieving the $3.5M annual revenue target through consistent quarterly performance.
- Pipeline Coverage: Maintaining pipeline coverage in line with quarterly targets (e.g., 3x-4x coverage).
- Efficiency Metrics: Optimizing the win:loss ratio, reducing "time in pipe," and meeting lead follow-up SLAs.
- Team Development: Successful ramp-up of new hires and the internal promotion/growth of existing ISRs.
Essential Criteria
- Experience: 3-5+ years of experience successfully managing a SaaS sales team (EdTech experience highly preferred).
- The "Builder" Mentality: A proven track record of taking underserved or "small" territories and scaling them into high-growth regions.
- K-12/Higher Ed Knowledge: Deep understanding of the USA educational procurement cycle, including engagement with Tech Integration Specialists, Title I Directors, and Administrators.
- Leadership: Strong ability to coach early-career talent and a "player-coach" willingness to join sales calls.
- Technical Proficiency: Expert knowledge of CRM (Salesforce) for pipeline management and forecasting.
Desirable Criteria
- Communication: Confident presenter with the ability to share a compelling vision with both internal stakeholders and educational leaders.
- Adaptability: Ability to thrive in a rapidly growing, "rapid-response" environment.
- Vision: Demonstrated passion for improving educational outcomes and building a world-class sales culture.
Please submit your application on our website by Monday 26 January 2026.
Please note: applications may close early due to high demand, so early submission is encouraged.
