Fast Facts
Figma is seeking a Product Marketing Manager to drive growth for its Builder Audience through end-to-end marketing efforts and go-to-market strategies for their products. This is a full-time role that can be performed remotely in the United States or from their San Francisco or New York hubs.
Responsibilities: Key responsibilities include owning product marketing for Figma products, developing go-to-market strategies, driving adoption through educational content, and collaborating on integrated marketing campaigns.
Skills: Candidates should have strong communication skills and the ability to learn and market highly technical products, with a proven track record in product marketing and go-to-market initiatives.
Qualifications: Preferred qualifications include 7+ years in product marketing, experience in B2B SaaS, and familiarity with developer-facing products or SQL.
Location: The position can be held remotely in the United States or from the San Francisco or New York offices.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $120,000 - $160,000.
Figma is looking for a Product Marketing Manager, Builder Audience to support our growing suite of products. This role is designed for a versatile marketer who can flex across domains, partnering closely with product, sales, design, and marketing teams to bring highly technical products to market, shape adoption strategies, and drive growth. An ideal candidate is someone with the curiosity and aptitude to quickly understand complex products, engage technical audiences, and translate that understanding into compelling narratives and go-to-market strategies.
This is a full-time role that can be held from our San Francisco Hub or remotely in the United States.
What you’ll do at Figma:
- Own end-to-end product marketing efforts for a key Figma product that touches designers, developers, and/or other builders
- Develop go-to-market strategies for product launches—ranging from 0 → 1 initiatives to enhancements informed by customer feedback
- Translate technical capabilities into clear, differentiated product positioning and messaging
- Partner with Product to run beta programs, including customer outreach, feedback collection, and success story promotion
- Drive adoption and engagement through educational and community-focused content (e.g., tutorials, product tips, guides, events, live sessions)
- Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention
- Equip Sales with competitive positioning and enablement materials that help win and grow accounts
- Define new audiences and lead the strategy for growing Figma beyond our core build users. Identify specific personas, such as PMs or equivalent experience, Developers, and Founders, along with use cases that drive growth
- Dogfood and demo new features to understand their technical limits before they ever reach a customer
We’d love to hear from you if you have:
- 7+ years of experience in product marketing or related roles with experience launching net-new products or 0 → 1 initiatives
- Demonstrated ability to quickly learn and market highly technical products and strong communication skills, with the ability to translate technical details into clear and relevant messaging for diverse audiences
- Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement
- Experience partnering with Product teams and driving alignment with executive partners
- Comfort with technical concepts (e.g., how LLMs work, the software development lifecycle, or no-code logic)—you are unafraid to learn new tools by using them
While not required, it’s an added plus if you also have:
- Experience marketing developer-facing or technical products
- Background in B2B SaaS and/or Enterprise software
- Familiarity with SQL or comfort working with product usage data
- Entrepreneurial, product, or side-project experience in SaaS
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
