GTM Systems & Automation Manager

Lucid Software • Full-time • Hybrid in Salt Lake City, Utah, United States • 1d ago

Fast Facts

Lucid Software is seeking a GTM Systems & Automation Manager to optimize and scale their Marketing and Sales technologies within their Revenue Operations team.

Responsibilities: Key responsibilities include designing automation logic across the sales funnel, ensuring data quality and synchronization, implementing reporting systems, and optimizing GTM technologies.

Skills: Required skills include experience with marketing automation platforms, CRM systems, AI and workflow automation tools, and strong problem-solving abilities while collaborating with technical and non-technical teams.

Qualifications: Preferred qualifications include experience in a product-led company or marketing operations agency, and familiarity with various GTM strategies.

Location: Salt Lake City, UT

Compensation: Not provided by employer. Typical compensation ranges for this position are between $95,000 - $145,000.

Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diverse perspectives and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fast Company Most Innovative Companies, Fortune Best Workplaces in Technology, and PEOPLE’s Companies that Care. Lucid’s solutions are used by more than 100 million users across the globe, making Lucid the most used visual collaboration platform by the Fortune 500. Our customers include Google, GE, and NBC Universal, and we partner with leaders such as Google, Atlassian, and Microsoft.

Lucid has an exciting opportunity for a talented individual to join our Revenue Operations function. The Revenue Operations team drives key lead generation and GTM systems initiatives for the company, supporting our visual productivity suite. We’re looking for a GTM Systems & Automation Manager who can help us support our go-to-market strategy by scaling and optimizing our Marketing and Sales technologies and practices to accelerate revenue with predictable performance.

Responsibilities:

Design and implement scalable automation logic across the full funnel, identifying operational bottlenecks and delivering technical solutions that improve GTM efficiency and reliability
Ensure reliable end-to-end data synchronization across the GTM stack, maintaining data quality and minimizing operational risk through well-managed integrations and data pipelines
Orchestrate multi-step data enrichment and transformation workflows using platforms such as Clay, Workato, or Zapier to source, enrich, validate, and activate data across systems
Create, refine, and maintain automated engagement sequences that trigger email, call, and social outreach based on behaviors, lifecycle stages, or data changes
Build, update, and maintain dashboards and reporting systems that measure funnel performance, campaign effectiveness, and other key metrics
Help evaluate, implement, and optimize GTM technologies, including AI and emerging tools for lead research, enrichment, personalization, and workflow optimization
Partner cross-functionally with Business Systems, GTM Operations, Analytics, and other stakeholders to define scalable processes, maintain documentation, ensure system alignment, and uphold data governance and privacy standards

Requirements:

5+ years of experience designing and implementing automated GTM systems, including data enrichment, transformation, lifecycle automation, and cross-platform integrations across marketing and sales technologies
Technical knowledge and experience with these types of platforms:
Marketing automation (Marketo, Iterable, Customer.io)
CRM (Salesforce, Hubspot)
AI and workflow automation (Workato, Hightouch, Zapier, Clay)
Sales engagement (Salesloft, Gong, Outreach)
Enrichment (Clay, ZoomInfo, Apollo)
Hands-on experience supporting and scaling outbound GTM campaigns, including list building, enrichment, segmentation, routing, and activation across sales and marketing systems
Proven team player and collaborator with the ability to work effectively with both technical and non-technical partners
Strong written and verbal communication skills, organization, and attention to detail
Comfortable working in a fast-paced, dynamic environment
Natural problem solver and a quick learner with a builder mindset

Preferred Qualifications

Experience working at a product-led company or marketing operations/revenue technology agency
Exposure to multiple GTM motions is a plus

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