VP of Marketing

Incident IQ • Full-time • Hybrid in Atlanta, Georgia, United States • 3w ago

Fast Facts

The Vice President of Marketing at Incident IQ leads the marketing strategy to drive revenue and category leadership, fostering a culture of innovation across various marketing functions.

Responsibilities: Define the marketing vision, mentor senior leaders, own full-funnel marketing programs, elevate brand presence, manage impactful content, and leverage data for decisions.

Skills: 10+ years in B2B Marketing, senior leadership experience in growth-stage SaaS, knowledge of marketing automation, and strong strategic execution skills.

Qualifications: Bachelor’s degree in Marketing or related field, leadership experience, and adaptability in fast-paced environments; CMO aspirations are a plus.

Location: Incident IQ HQ in Atlanta, GA

Compensation: Not provided by employer. Typical compensation ranges for this position are between $150,000 - $250,000.

VP of Marketing Overview:

The Vice President of Marketing is a senior leadership role responsible for orchestrating and elevating the marketing organization at Incident IQ. This leader will serve as the strategic "GTM Engineer," supporting strong functional leaders across Product Marketing, Demand Generation, Brand/Creative, and Events.

This role is not just about managing a department; it is about connecting marketing strategy to business outcomes. You will partner closely with Sales, Product, and Finance to ensure marketing operates as a high-velocity system that drives pipeline, revenue, and long-term category leadership.

VP of Marketing Responsibilities:

1. Strategic Leadership & Team Orchestration

Define the Vision: Develop and lead the multi-year marketing roadmap aligned with corporate growth goals ($13M+ ARR and beyond).
Mentor Leaders: Act as a coach to senior leaders in Product Marketing, Demand Gen, and Brand, fostering a culture of innovation, scrappy efficiency, and high accountability.
Modernization: Champion "doing more with less" by centralizing content operations, adopting automation, and developing an AI vision to streamline workflows.

2. Pipeline, Revenue & GTM Alignment

Demand Excellence: Own full-funnel marketing programs, including integrated campaigns, Account-Based Marketing (ABM), and lead-scoring refinements in partnership with Sales.
Sales Partnership: Align with Sales leadership on lead quality, deal progression, and stage-specific marketing support beyond the MQL.
Product Marketing Stewardship: Set the vision for messaging, positioning, and value propositions that resonate across diverse customer segments.

3. Brand, Content & Market Presence

Category Leadership: Elevate and sustain a strong market presence, ensuring a consistent brand voice across all touchpoints, including PR and executive visibility.
Content Operations: Oversight of impactful collateral, sales enablement materials, and thought-leadership content that demonstrates technology’s impact on customer outcomes.
Strategic Events: Guide the events motion as a unified pipeline driver with clear expectations for attribution and ROI.

4. Marketing Operations & Data Intelligence

Data-Driven Decision Making: Partner with Revenue Operations to build dashboards providing real-time visibility into CAC, pipeline conversion, and campaign ROI.
Martech Strategy: Oversee a modern, composable martech stack (HubSpot/SFDC) and investigate LLM search/AI tools to deliver personalized customer experiences.
Financial Alignment: Work closely with the CFO to manage budgets, forecast spend, and demonstrate marketing’s direct impact on the bottom line.

VP of Marketing Requirements:

Experience: 10+ years of progressive B2B Marketing experience, with at least 5 years in a senior leadership role within a growth-stage SaaS company.
Leadership Breadth: Demonstrated success managing and mentoring leaders of functions (Product Marketing, Demand Gen, Brand), not just individual contributors.
Technical Fluency: Deep understanding of pipeline dynamics, attribution models, and modern marketing automation (HubSpot/Marketo).
Strategic "Doer": Comfortable shifting from executive-level board presentations to "GTM Engineering" and workflow optimization.
Adaptability: Proven ability to manage multiple projects in a fast-paced environment and lead through influence rather than top-down mandates.
Education: Bachelor’s degree in Marketing, Business, or a related field.
Aspiration: A leader with the executive presence and strategic mindset to grow into a CMO role.
Bonus: Experience in K–12 EdTech, public-sector SaaS, or Event-Tech.