Fast Facts
The AVP, Integrated Campaigns at Curriculum Associates is responsible for leading and executing integrated marketing strategies aimed at driving demand generation, revenue growth, and customer engagement through account-based marketing and various channels.
Responsibilities: Key responsibilities include developing and executing marketing campaigns, owning campaign planning processes, collaborating across teams, analyzing performance data, and leading a Campaigns team.
Skills: Required skills include experience in B2B marketing, demand generation, ABM strategies, project management, and strong analytical and communication abilities.
Qualifications: Candidates should have 10+ years in B2B marketing, 5+ years in a leadership role, and a Bachelor’s degree in relevant fields; preference for experience in education or edtech industries.
Location: This position is based in the US (MA) and is remote, with less than 15% travel required.
Compensation: $126750 - $233750 / Annually
At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.
Summary:
The AVP, Integrated Campaigns Lead is a strategic player/coach responsible for leading all ABM (account-based marketing), Evergreen, National, and Regional Marketing initiatives that drive demand generation, pipeline growth, and customer engagement across the full lifecycle. Reporting to the VP of Growth Marketing, this leader will develop integrated, data-driven campaign strategies while also driving hands-on execution when needed. This role oversees a team of campaign marketers focused on regional execution and field enablement, and collaborates deeply across Marketing, Product, Sales, Customer Success, and RevOps to achieve business growth objectives.
Essential Duties/Responsibilities:
Develop and execute integrated ABM, Evergreen, National, and Regional Marketing campaigns to drive awareness, lead generation, pipeline acceleration, and customer retention in support of revenue targets. Own campaign planning processes, including quarterly roadmaps, creative briefs, budget allocation, and stakeholder alignment to ensure cross-functional execution and business impact. Collaborate with Product Marketing to translate positioning and messaging into market-ready campaigns, designing multi-touch, multi-channel initiatives (web, email, paid media, events, direct mail, field activations) optimized for conversion at each stage of the buyer journey to maximize engagement and pipeline velocity. Direct the ABM program strategy and execution, including account selection, segmentation, personalization, and intent-driven targeting to accelerate high-value opportunities. Serve as subject matter expert for ABM platforms and campaign martech tools, ensuring optimal configuration, audience building, and performance measurement to drive program effectiveness. Partner with channel owners (Paid Media, Web, Marketing Automation) and Marketing Operations to ensure seamless campaign execution, lead routing, attribution, and performance optimization. Coordinate with Social Media and Communications teams to align campaign messaging, amplify reach, and ensure consistent brand voice across channels. Enable BDR team with campaign insights, messaging frameworks, and account intelligence to improve lead qualification and conversion effectiveness. Analyze campaign performance data to identify optimization opportunities, refine targeting and messaging strategies, and drive continuous improvement in ROI and conversion metrics. Build and maintain reporting cadences to demonstrate marketing impact on pipeline, revenue, and customer lifecycle metrics for leadership visibility. Lead, mentor, and develop the Campaigns team, providing strategic direction, coaching, and performance management to ensure team success and professional growth. Build and maintain strong cross-functional partnerships with Product Marketing, Sales, Customer Success, RevOps, Social Media, and Communications to ensure campaign alignment, shared accountability, and collaborative execution toward business objectives.
Required Job Skills and Abilities:
- Demonstrated success building and scaling integrated campaign programs in complex, matrixed B2B organizations with measurable impact on pipeline and revenue growth.
- Strong analytical capabilities with the ability to interpret data, identify trends, and translate insights into actionable campaign strategies and recommendations.
- Experience with ABM platforms (6sense, Demandbase, or similar), CRM systems (Salesforce), and marketing automation platforms (Pardot, Marketo, Eloqua, HubSpot).
- Deep understanding of B2B buyer journeys, lead funnel optimization, campaign attribution models, and multi-touch engagement strategies.
- Proven project management and organizational capabilities with track record of managing multiple concurrent campaigns, budgets, timelines, and stakeholder expectations.
- Experience leading, coaching, and developing marketing teams with focus on performance management and professional development.
- Excellent written and verbal communication skills with ability to influence cross-functional stakeholders and present to executive leadership.
- Ability to balance strategic planning with hands-on campaign execution, working effectively in player/coach capacity.
- Observe and synthesize information communicated through various formats including meetings, written materials, dashboards, and presentations, with or without reasonable accommodation.
Required Education and Experience:
- 10+ years of experience in B2B marketing with deep expertise in demand generation, ABM, and integrated campaign management.
- 5+ years of experience in marketing leadership role with direct team management responsibility.
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience.
- Preference given to candidates with experience in education, edtech, SaaS, or mission-driven B2B2C industries.
Benefits and Pay Range:
Pay Range – This role’s range is $126,750 - $233,750. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.
Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.
Travel: <15%
Working Environment: Typical office environment.
Classification: Exempt
People Manager/Individual Contributor: People Manager
Hours: 40
Background Check and Frequency: Basic and credit
Hours and Frequency of Mandated Sexual Harassment Training: Requirements based on Ethena requirements for individual contributors and managers.
