Fast Facts
InStride is looking for a Growth Marketing Manager to develop and execute cross-channel marketing campaigns that engage target accounts and drive measurable pipeline growth. This role offers the opportunity to lead growth strategy experiments and collaborate with cross-functional teams, making a significant impact on marketing initiatives.
Responsibilities: Key responsibilities include developing and executing campaign strategies, collaborating with sales and marketing teams, analyzing campaign performance, and optimizing the website for prospect engagement and conversion.
Skills: Required skills include growth strategy experimentation, demand generation, paid media management, data analysis, and proficiency with tools such as Wordpress, Marketo, Salesforce, and Google Analytics.
Qualifications: Preferred qualifications include 5+ years of experience in a B2B demand generation role, a proven track record of managing integrated campaigns, adaptability to fast-paced environments, and familiarity with AI tools and marketing automation workflows.
Location: Remote or Los Angeles, CA
Compensation: Not provided by employer. Typical compensation ranges for this position are between $110,000 - $160,000.
What we're looking for (role overview):
InStride is seeking an experienced Growth Marketing Manager whose main responsibility will be to engage and nurture target accounts with best-in-class campaigns. This role is a high-profile growth opportunity to develop and execute cross-channel campaigns.
As a function of the Commercial team, this role will leverage high-value assets across website, social, paid media and email to engage prospective corporate partners. Are you a forward-thinking, self-motivated professional who has a passion for experimentation and channel activations? If so, we’d love to have you as part of our team!
Skills we’d love to see you show off:
- Growth strategy and experimentation: Own, develop and execute growth experiments across acquisition channels, identify new opportunities to drive pipeline and revenue through testing, iteration, and optimization, and build hypotheses, define success metrics, and manage experiment roadmaps
- Demand generation and channel ownership: Own performance across key digital channels (paid media, paid social, landing pages, website conversion), contribute to performance of top of funnel events, and work alongside Lifecycle to optimize from first touch through lead qualification.
- Paid media: Own and execute paid media strategy across channels (LinkedIn, content syndication, third party, etc.) and manage agency and vendor relationships to ensure budget efficiency and performance optimization.
- Execution and Optimization: Own, build and optimize landing pages, CTAs, and conversion paths while continuously improving performance through A/B testing, audience segmentation, and creative iteration.
- Analysis and ROI: Analyze and report on key performance metrics such as traffic, engagement and conversion rates in order to assess the effectiveness of campaign strategies and optimize future campaigns.
- Cross-functional collaboration and management: Ability to collaborate with marketing, design, sales, product, and events teams to ensure alignment and support.
Who you are (ideal profile):
- Your professional journey includes 5+ years experience in a demand generation or growth marketing role for a B2B brand.
- You have a proven track record of managing integrated campaigns that drive measurable pipeline growth.
- You are naturally curious and love to experiment and tinker.
- You are data-driven, with experience using analytics tools to measure campaign performance and adjust strategies based on insights.
- Your technical experience includes using tools like Wordpress, Prismic, Marketo, Salesforce, Google Analytics, Demandbase, and ad platforms
- Familiarity with AI tools or marketing automation workflows required
- You’re proactive and adaptable, comfortable working in a fast-paced environment where priorities can shift, and you can manage multiple projects simultaneously.
How you will create impact (key responsibilities):
- Develop and execute campaign strategies that align with business objectives and drive engagement with target audiences across multiple channels and directly contribute to pipeline creation.
- Collaborate with cross-functional teams (Sales, PR, Solutions, Brand, and Events) to align initiatives with overall marketing strategies and broader business goals.
- Analyze campaign performance and ROI, using data-driven insights to refine strategies and improve future marketing efforts.
- Own and optimize the website to ensure engagement and conversion of prospects
