Senior Product Marketing Manager

MasterClass • Full-time • Remote (Remote from California, United States) • $140,000 - $170,000 / year • 3w ago

Fast Facts

Join MasterClass as a Senior Product Marketing Manager, leading the go-to-market strategy for innovative products while shaping the overall product narrative and positioning.

Responsibilities: Own the go-to-market strategy for MasterClass's new products, drive growth through audience segmentation, and collaborate cross-functionally to launch initiatives effectively.

Skills: 8+ years in product marketing, strong strategic thinking, fluency in paid marketing, and excellent cross-functional collaboration skills.

Qualifications: Proven track record in launching consumer-facing products, especially in subscription or digital media, with a focus on strategic execution.

Location: This position is remote-first with collaborative spaces in San Francisco and Kitchener, Ontario.

Compensation: $140000 - $170000 / Annually

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work—we invite you to apply.

Snapshot of the Role:

This is a unique opportunity to lead the go-to-market success of innovative new product bets at MasterClass while shaping the broader product narrative and positioning for MasterClass as a whole. As our product surface expands, this role will bring audience clarity, messaging cohesion, and executional excellence to ensure our offerings resonate deeply and scale effectively. You'll be at the center of product marketing strategy, working cross-functionally to influence roadmaps, drive growth, and amplify impact.

What You Will Do:

Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product
Define audience segments and use cases across MasterClass Certificates and adjacent offerings
Drive portfolio-level positioning and messaging coherence across the product suite
Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy
Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions
Influence roadmap direction and priorities through insight-backed recommendations
Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact

About You:

8+ years in product marketing or adjacent functions
Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media
Strong strategic thinking paired with high-velocity execution
Deep fluency in paid marketing, collaboration, and performance storytelling
Skilled at opportunity sizing, competitive analysis, and translating insight into influence
Operates with extreme ownership and excels in ambiguous, fast-paced environments
Known for influence without authority and building strong cross-functional relationships

Compensation: $140,000 - $170,000 Annually

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.