Director, Go-to-Market Finance

BetterUp • Full-time • Hybrid in Austin, Texas, United States • $216,000 - $300,000 / year • 16h ago

Fast Facts

Join BetterUp as the Director of Go-to-Market Finance, where you'll lead financial strategies that shape growth, partnering with key business areas to enhance revenue efficiency and performance.

Responsibilities: You will oversee GTM financial planning, collaborate with leadership to influence growth strategies, and provide insights on metrics and pipeline health.

Skills: Candidates should have 7-10 years of finance experience, particularly in GTM or Sales Finance, with strong skills in financial modeling and B2B SaaS economics.

Qualifications: Preferred qualifications include experience in high-growth companies and fluency in tools like BI, SQL, or Python.

Location: This position is based in Austin, Texas, and requires working from the office at least two days per week.

Compensation: $216000 - $300000 / Annually

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are a hybrid company with a focus on in-person collaboration when necessary. Employees for this role are expected to be available to work from one of our Austin, TX hub at least two days per week, or eight days per month. Please ensure you can realistically commit to this structure before applying.

About the Role:

We’re looking for a Director, Go-To-Market Finance who thrives at the intersection of revenue strategy, analytics, and business partnership.

This is not a traditional finance role focused on reporting after the fact. You’ll sit at the center of our go-to-market engine, partnering closely with Sales, RevOps, Marketing, and executive leadership to shape how we grow ARR efficiently and predictably.

You’ll own the financial strategy behind our sales motion—from forecasting and pipeline health to quota capacity, pricing, deal economics, and investment tradeoffs. You’ll help leaders understand what’s really driving performance, where to lean in, and where to course-correct. And you’ll translate complex financial and operational signals into clear, actionable insights that drive better decisions across the business.

If you see finance as a strategic accelerator for revenue teams—not a gatekeeper—and you enjoy being in the room where growth decisions get made, this role is for you.

What you’ll do:

Own GTM financial planning and forecasting, including bookings, ARR, pipeline, headcount capacity, and productivity metrics
Partner closely with the CRO, Sales leadership, RevOps, and Marketing to support territory design, quota setting, coverage models, and incentive economics
Lead analysis on pricing, discounting, deal structure, and unit economics, ensuring growth is both fast and sustainable
Develop and maintain best-in-class revenue models that connect pipeline activity to bookings, revenue, and cash flow
Provide clear insights on forecast accuracy, variance drivers, and risk/opportunity tradeoffs for executive and board discussions
Help define and track core GTM metrics (e.g., ARR, ACV, win rates, sales cycle, CAC payback, quota attainment, NRR)
Build scalable reporting, cadences, and processes that support a growing, increasingly complex sales organization
Act as a trusted thought partner, asking “why” as often as “how much” to challenge assumptions and sharpen decisions

If you have some or all of the following, please apply:

7–10+ years of progressive finance experience, with 3–5+ years in GTM Finance, Sales Finance, or Strategic Finance roles at high-growth companies
Deep fluency in B2B SaaS and subscription economics, including bookings vs. revenue, ARR, cohort retention, CAC payback, and Rule of 40
Strong financial modeling skills—you can build and evolve complex GTM models from scratch and explain them clearly to non-finance leaders
Proven experience partnering with Sales, RevOps, and Marketing leaders to influence strategy and execution
Strong business judgment—you understand how incentives, pricing, and structure shape sales behavior
Executive presence and communication skills—you can confidently present insights to the CRO, CFO, CEO, and Board
Ownership mindset and intellectual curiosity—you proactively surface insights and take accountability for outcomes
Bonus: experience with BI/analytics tools (Tableau, Looker, Mode), SQL or Python, and supporting strategic initiatives like new sales motions, pricing changes, or M&A

AI at BetterUp

Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is as follows:

$240,000 – $300,00: New York City and San Francisco

$216,000 – $270,000: All other locations

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co