Fast Facts
The District Partnership Specialist at School Family Media will foster partnerships with K-12 schools and districts to promote and implement the TeacherLists platform, enhancing school supply list management for families.
Responsibilities: Key responsibilities include building relationships with school districts, delivering product training, managing data in CRM systems, and representing the brand at conferences.
Skills: Strong communication skills, technology familiarity (especially with CRM systems), and experience in outreach and relationship management are essential.
Qualifications: A Bachelor's degree and 1-3 years of experience in client-facing roles in the K-12 or EdTech space are preferred.
Location: This position is not specified for a particular location but may involve travel.
Compensation: $55000 - $65000 / Annually
School Family Media (SFM) is a mission-driven company focused on making life easier for school communities. For more than 20 years, SFM has supported educators, schools, and families through trusted platforms that simplify back-to-school processes and strengthen connections between schools and home.
This role supports TeacherLists, one of SFM’s core platforms, which helps K–12 schools and districts manage and share accurate school supply lists with families in a clear, consistent, and family-friendly way. SFM also operates EduKit and PTO Today, serving school communities nationwide.
What You’ll Do
Build & Grow District Partnerships
- Prospect and engage school districts through a mix of outbound outreach, follow-up, and referrals
- Guide assigned districts through adoption of TeacherLists, from initial conversation through successful implementation
- Build trusted relationships with school and district administrators, communications staff, and regional partners
Support Adoption & Retention
- Deliver virtual product demos and training sessions tailored to district needs
- Monitor engagement and proactively supportassigned districts to drive long-term adoption and renewal
- Collaborate with internal teams to identify risks, opportunities, and improvement areas
Manage Data & Systems
- Maintain accurate records in HubSpot CRM, tracking outreach, engagement, and status across assigned districts
- Use data and reporting to identify trends, growth opportunities, and areas for improvement
- Contribute to improving internal processes and workflows that support the district lifecycle
Represent the Brand
- Serve as a positive, knowledgeable representative of TeacherLists at conferences and trade shows (4–6 trips per year)
- Provide ongoing feedback and insights from districts to help product and marketing teams stay aligned with market trends
Meet Goals & Drive Impact
- Achieve annual goals related to district engagement and retention
- Support team-wide initiatives tied to growth, quality, and customer satisfaction
Who You Are
This role is a great fit if you are:
- A motivated self-starter who enjoys learning and growing in a sales or account management role
- Comfortable picking up the phone and engaging in warm and cold outreach
- Confident communicating with educators and administrators
- Resilient, adaptable, and open to learning from feedback
- Collaborative and team-oriented, with a strong sense of ownership
Qualifications - What You Bring
Required
- Bachelor’s degree or equivalent professional experience
- Strong written and verbal communication skills, with confidence engaging external partners and stakeholders
- Comfort working with technology, including CRM systems and Microsoft Excel
- Willingness to travel overnight 4–6 times per year for conferences or partner events
Preferred
- Experience in the K–12 education or EdTech space (former school and/or district professionals encouraged to apply)
- 1–3 years of experience in a client-facing sales, partnerships, or customer success role, such as:
- Sales Development Representative (SDR)
- Business Development Representative (BDR)
- Account Coordinator or Account Executive (Junior/Associate level)
- Customer Success Coordinator or Customer Success Manager (CSM)
- Partnerships or Channel Coordinator
- Inside Sales Representative
- Experience using HubSpot or similar CRM platforms
- Interest in stepping into greater ownership of accounts,partnership, and territory or portfolio strategy
Benefits & Perks
SFM offers a benefits package designed to support your health, time off, and long-term financial well-being, including:
- Medical, dental, and vision insurance available upon hire
- Company-sponsored life insurance and AD&D coverage
- Paid time off, paid holidays, sick time, and paid volunteer hours
- Paid company closure from Christmas Day through New Year’s Day
- 401(k) retirement plan with company match
Equal Employment Opportunity
School Family Media, LLC is an equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
