Marketing Manager

About Understood

Understood is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive. 

Having a shared commitment to our values is a key factor in any hire we make. We have five core values: 

1. Continuously learn.
2. Act with intention.
3. Champion difference.
4. Inspire change.
5. Grow together. 

Come be part of an organization with an entrepreneurial spirit that’s helping to shape the world for difference. Together, we can build a world where everyone can reach their full potential. 

To learn more about Understood, please visit: www.understood.org.

Who you are 

To advance Understood’s mission and to further our impact, we’re hiring a Marketing Manager, reporting to our Director of Integrated Marketing. The ideal candidate will be responsible for elevating the organization’s brand, driving audience engagement, and supporting the planning and execution of creative, data-driven campaigns.

This is a hybrid role that requires a minimum of three (3) days a week in our NYC office, with a focus on Monday, Tuesday, and Thursday.

What you’ll do

• Work with the Director of Integrated Marketing to develop and implement an annual brand awareness marketing plan inclusive of campaigns, events, and partnerships.
• Drive brand awareness through innovative paid, earned, shared, and owned campaigns that meet core business objectives and/or support behavior change objectives.
• Produce compelling marketing insights and briefs that inform all channel plans, and ensure measurable goals are set for marketing initiatives across the funnel.
• Support content development for digital channels, including website, email newsletters, social media, and partner channels for evergreen marketing.
• Assist in reporting across the marketing function that tells a holistic performance story, ensuring that all activities ladder to organizational goals.
• Assist the Director of Integrated Marketing in running priority campaigns including but not limited to Awareness Months, events, and priority partnerships intended to drive brand awareness.
• Identify post-campaign learnings and incorporate them into future campaigns by supporting or running retros.
• Organize cross-functional team and project managers and show ability to work cross-functionally and build relationships across teams 

Must-haves 

• 2–4 years ofprofessional experience in a marketing role for an organization or brand or agency.
• Strong relationship building and communication skills, with the ability to effectively interact with diverse stakeholders. 
• Strong writing and storytelling skills, with the ability to adapt tone and strategy for different audiences and platforms.
• Ability to take initiative, handle multiple projects at once and thrive in a fast-paced environment.
• Committed to embodying and being a steward of our commitment to diversity, equity, inclusion, and belonging.

Nice-to-haves

• Bachelor’s degree in marketing, digital media, communications, or related field
• Familiar with analytics and project management tools, such as Looker, JIRA, & Airtable
• Familiarity with nonprofit communications or advocacy work, especially storytelling around impact or social issues.
• Experience managing small budgets.

The base salary range for this role is minimum $75,000 - $90,000 maximum, depending on years of experience and qualifications. We offer a comprehensive benefits package that supports wellness for our team members and their families. You can learn more about our benefits and offerings.

Understood.org does not sponsor applicants for work visas or legal permanent residence, including providing assistance with OPT extensions.

Commitment to diversity, equity, and inclusion

Understood encourages individuals of all learning styles and ethnic, racial, and socioeconomic backgrounds, including those whose life experiences may include the challenge of access due to a disability, to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to supporting this work.

Understood is an equal opportunity employer and considers all applications without regard to race, color, religion, creed, sex, national origin, ancestry, age, alienage or citizenship status, marital or familial status, domestic partnership status, caregiver status, sexual orientation, gender, gender identity or expression, change of sex or transgender status, genetic information, medical condition, pregnancy, childbirth or related medical conditions, physical or mental disability (where the applicant or employee is qualified to perform the essential functions of the job with or without reasonable accommodation), any protected military or veteran status, or status as a victim of domestic or dating violence, sexual assault or offense, stalking, or any other characteristics protected by federal, state, or local law or that of persons with whom that individual associates, or any other legally protected characteristics.

For additional information on learning and thinking differences, including ADD/ADHD, dyslexia, dyscalculia, dysgraphia, dyspraxia, executive function challenges, nonverbal learning disabilities, processing issues, and more, please visit www.understood.org.

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