Fast Facts
Join our team as a Narrative Strategist, where you'll design and implement persuasive messaging frameworks to drive enrollment growth while leveraging AI for high-quality content production.
Responsibilities: You will architect messaging frameworks, oversee SEO content strategy, and develop high-converting landing pages while ensuring cross-channel narrative consistency.
Skills: Required skills include performance copywriting, understanding of funnel psychology, and experience integrating AI tools into workflows.
Qualifications: Preferred qualifications include experience in multi-brand environments and a background in education or regulated industries.
Location: This position is based in Tysons Corner, VA, with hybrid work arrangements.
Compensation: $75000 - $85000 / Annually
About the Opportunity
The Narrative Strategist designs, governs, and executes the persuasion systems that drive enrollment growth across channels. This is a hybrid strategist–operator role. You will architect messaging frameworks, produce high-impact content, and build AI-enabled workflows that scale narrative execution beyond traditional copywriting limits. You will own cross-channel coherence from awareness to enrollment. And you will ensure messaging decisions are tied to measurable performance outcomes. This is a role for a strategist who understands psychology, funnel dynamics, and how AI amplifies disciplined thinking.
What You’ll Own
Narrative Architecture & Funnel Coherence
- Translate brand positioning into structured persuasion frameworks
- Build persona-specific messaging matrices across lifecycle stages
- Ensure narrative alignment across paid, organic, SEO, CRO, and nurture channels
- Maintain cross-brand consistency within a multi-school environment
SEO & Owned Content Strategy (Hands-On)
- Own blog strategy aligned to high-intent enrollment search behavior
- Produce and oversee conversion-aware SEO content
- Integrate AI workflows to increase velocity while maintaining quality
- Partner with GTM Architect to align technical and narrative SEO
Paid & Social Persuasion Systems
- Architect messaging strategy for paid and organic social campaigns
- Develop scripts and ad copy across YouTube, TikTok, Instagram, and retargeting
- Ensure creative alignment in partnership with the Creative Manager
- Design narrative testing hypotheses tied to CPS impact
CRO & Lifecycle Messaging
- Develop high-conversion landing page messaging
- Architect nurture sequences (email + SMS) aligned to funnel psychology
- Partner on experimentation to improve conversion rates
- Analyze performance data to refine persuasion frameworks
AI-Native Narrative Systems
- Design structured briefing systems for AI-generated copy
- Build repeatable prompt frameworks and guardrails
- Implement layered editorial evaluation (story logic, compliance, copy edit)
- Establish quality standards for AI-assisted outputs
- Continuously refine workflows to increase leverage and reduce vendor reliance
Key Metrics for Success
- Measurable improvements in conversion and CPS tied to messaging optimization
- Growth in high-intent SEO traffic aligned to enrollment goals
- Increased campaign deployment velocity without quality degradation
- Cross-channel narrative consistency and clarity
- Reduced dependency on external copy vendors
- Scalable AI-assisted workflows operating within quality guardrails
What Makes You Exceptional
- You think in persuasion systems, not isolated pieces of content.
- You understand psychological triggers and decision architecture.
- You are equally comfortable architecting frameworks and writing key assets.
- You treat AI as leverage — not replacement.
- You care about business outcomes as much as creative craft.
- You can move fluidly between brand clarity and performance optimization.
Required Experience
- 5+ years in performance copywriting, content strategy, or messaging architecture
- Demonstrated success driving measurable results in growth-focused environments
- Experience writing across SEO, paid, organic, and conversion-focused channels
- Strong understanding of funnel psychology and lifecycle messaging
- Experience integrating AI tools into production workflows
Preferred Experience
- Multi-brand or multi-location marketing environments
- Education or regulated industries
- Experience mentoring interns or junior contributors
- Experience collaborating closely with creative and growth teams
What Success Looks Like
- Within 90 days: Clear narrative frameworks in place and SEO strategy aligned to enrollment intent.
- Within 6 months: Messaging optimization contributes to measurable CPS improvements.
- Within 12 months: The organization operates with scalable, AI-enabled persuasion systems that amplify output without sacrificing quality or coherence.
Compensation and Benefits: The compensation and benefits information below is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
The annual starting salary for this position is between $75,000 – $85,000annually. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This is a bonus eligible position.
We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.
Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.
We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co- insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family’s needs. Employees can choose from co-pay or High Deductible Health Plans.
EQUAL EMPLOYMENT OPPORTUNITY
It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.
