Narrative Strategist

Pansophic Learning

🇺🇸In-Person - Tysons Corner, VA$75K–$85K/yr1mo ago

Higher Ed Marketing Content Strategy Copywriting AI Integration Conversion Optimization

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Summary

Design and execute persuasive messaging frameworks that drive enrollment growth across multiple channels while leveraging AI for scalable content production. Serve as a strategist-operator responsible for narrative architecture, SEO strategy, and cross-channel coherence in a multi-brand education environment.

Key Responsibilities: Architect messaging frameworks and persona-specific content matrices aligned to funnel psychology, own SEO and blog strategy tied to enrollment search behavior, develop high-conversion landing pages and nurture sequences, and design AI-native workflows with quality guardrails. Partner across teams to ensure narrative consistency, test messaging hypotheses tied to business outcomes, and scale content production while reducing external vendor dependency.

Skills & Tools: Performance copywriting, funnel psychology, SEO content strategy, conversion rate optimization, AI tool integration and prompt engineering, cross-channel campaign development, and data analysis tied to conversion metrics. Ability to architect strategic frameworks while executing tactical assets and treating AI as leverage rather than replacement.

Qualifications: 5+ years in performance copywriting, content strategy, or messaging architecture with demonstrated success driving measurable results in growth-focused environments. Preferred experience in multi-brand or education/regulated industry environments.

Location: Hybrid in Tysons Corner, Virginia, United States

Compensation: $75,000 – $85,000 / annually