Narrative Strategist

Pansophic Learning

🇺🇸In-Person - Tysons Corner, VA$75K–$85K/yr1mo ago

Higher Ed Marketing Content Strategy Product Marketing Copywriting Growth

Find Similar Open Jobs

Summary

The Narrative Strategist designs and executes persuasive messaging systems that drive enrollment growth across multiple channels using AI and performance-based strategies. This hybrid strategist-operator role owns narrative architecture, content strategy, and cross-channel coherence from awareness through enrollment.

Key Responsibilities: Develop messaging frameworks and persona-specific matrices, own SEO and owned content strategy, architect paid and social persuasion systems, design landing page messaging and nurture sequences, and build AI-native narrative workflows with quality guardrails. Ensure cross-channel narrative alignment and tie all messaging decisions to measurable performance outcomes and conversion metrics.

Skills & Tools: Expert-level performance copywriting, content strategy, SEO, and funnel psychology understanding with strong proficiency in AI integration and workflow design. Must be comfortable with both strategic framework architecture and hands-on content production, data analysis, and cross-functional collaboration.

Qualifications: 5+ years of experience in performance copywriting, content strategy, or messaging architecture with demonstrated success driving measurable results in growth-focused environments. Preferred experience includes multi-brand marketing environments, mentoring, and collaboration with growth and creative teams.

Location: Hybrid in Tysons Corner, Virginia, United States

Compensation: $75,000 – $85,000 / annually