Job DetailsJob Location: Support Office - Johns Creek, GA 30097Position Type: Full TimeEducation Level: Completed Bachelor's Degree or higherSalary Range: $110,000.00 - $130,000.00 SalaryTravel Percentage: Up to 25%Job Category: MarketingField Marketing Manager
Field Marketing at C2 Education drives hyper-local support for centers by engaging communities through feeder school activations, identifying community marketing opportunities, and enabling our field operations to show up consistently and authentically in the communities we serve. This role leverages school-level tactics like backpack flyers, banners, emails, and social media at feeder schools, plus participation in college fairs and other local community events to position us as experts in the tutoring, test preparation, and college admissions spaces.
About the Role
The Field Marketing Manager owns lead generation and pipeline growth via local events, field enablement, and aligned programs that support company goals. This position ensures execution quality and consistency across all centers, developing scalable playbooks and toolkits, partnering with District Managers and Center Directors to develop local marketing plans while Center Directors handle local implementation.
Key Responsibilities
Develop district-level local marketing plans, including an event calendar targeting at least 2 offsite events per center annually, with post-event debriefs and start/stop/continue recommendations. Lead school and community-based marketing, including school-level programs (backpack flyers, banners, email, and social media at feeder schools), presence at college fairs and community events to extend reach into key feeder schools. Build and manage a prioritization framework (center performance, opportunity, seasonality, competitive dynamics) to decide where to invest limited time and budget each month. Develop feeder school database for outreach throughout the school year Steward the local marketing budget for events, local advertising, and marquee programs, with clear ROI expectations and alignment with the CMO. Own field enablement from asset requests through execution, including coordination with creative teams to deliver on-brand, localized materials. Track and report performance of all field marketing activities (leads generated, cost per lead, show rates, pipeline influenced) and complete concise event debriefs with recommendations. Partner closely with center directors and district leadership to ensure follow-up SLAs are met and to identify new local opportunities.
Success Metrics
100% event readiness checklists completed at least 10 days before each event (staffing, materials, payments confirmed). Lead generation targets for the year and by quarter, measured via agreed systems and lead-capture processes. Program adoption goals (e.g., percentage of centers running at least one approved local marketing program) and continuous improvement of performance across centers.
QualificationsQualifications and Profile
4–6+ years of experience in field, community, or local marketing, ideally in multi-location, retail, or education/consumer services. Proven track record planning and executing local marketing programs and events that drive measurable pipeline or revenue. Strong relationship-builder who can influence and enable field teams, with experience partnering closely with sales or operations. Data-driven operator comfortable setting targets, reading performance dashboards, and making optimization decisions. Excellent project management skills, able to manage multiple markets, stakeholders, and deadlines with high attention to detail. Comfortable working independently in a fast-paced environment, with a bias toward action and continuous improvement. Experience with CRM/marketing automation and analytics tools is preferred; familiarity with education services or youth-focused brands is a plus.
Ways of Working
Maintains regular communication with district managers and center directors to understand local needs and opportunities. Publishes recurring updates on upcoming programs, deadlines, and best practices to streamline field questions. Responds to field requests within agreed timelines and sets clear expectations on what is approved versus in pilot or under consideration
