Fast Facts
TalkingPoints is seeking a passionate Marketing Manager to lead content development, marketing campaigns, and social media strategy, with a focus on enhancing family-school partnerships in education technology.
Responsibilities: Key responsibilities include planning and executing content calendars, leading customer storytelling, driving marketing campaigns, managing social media, supporting events, and collaborating across teams.
Skills: Candidates should have 6+ years of marketing experience, strong writing skills, familiarity with marketing tools, and experience in the education sector.
Qualifications: Experience in edtech or education is required, along with a strong ability to manage projects independently and adapt to new technologies.
Location: This position allows for remote work.
Compensation: $100000 - $115000 / Annually
About TalkingPoints
TalkingPoints is an award-winning education technology nonprofit on a mission to unlock every student’s potential by activating one of the most underutilized forces in education - families. We believe that when families and schools work together, students thrive - and we’re building the tools to make that partnership possible for every family.
Our platform helps schools reach and engage every family - including those historically underserved - through accessible, two-way communication in 150+ languages, along with data, insights, and supports that strengthen relationships and drive student success.
Today, millions of educators and families are using TalkingPoints in their classrooms, schools, and districts across the U.S. to build stronger partnerships and improve outcomes for students. Our work is grounded in research and has been shown to meaningfully impact attendance, learning, and more.
We partner with leading school districts nationwide and are supported by a strong community of philanthropic and strategic partners, including major foundations, technology leaders, and education organizations.
TalkingPoints is at an exciting stage of growth and impact. As we continue to expand our reach and deepen our impact, we’re looking for passionate, mission-driven team members who want to help schools and families succeed - together. Learn more at www.talkingpts.org
The opportunity
We’re looking for a Marketing Manager to join our team. This is a highly cross-functional, hands-on role for a marketer who is excited to both execute and own key areas of our marketing efforts.
You’ll play a central role in shaping how we show up across channels—bringing ideas, driving execution, and helping us tell compelling stories about our impact and our future. This role is ideal for someone who thrives in a fast-paced environment, takes initiative, enjoys wearing multiple hats, and is excited to own projects from concept through execution.
This is an individual contributor role with meaningful ownership and autonomy, but no direct people management. You will:
- Lead Content & Editorial Calendar: Own the planning and execution of our blog and content calendar, including writing and editing multiple posts per month
- Customer and brand Storytelling: Lead customer interviews and develop compelling success stories, case studies, and testimonials as well as storytelling around the future direction of the organization
- Drive Marketing Campaign Content: Write and develop content for marketing emails, newsletters, and campaigns that support engagement and growth
- Own and Execute Social Media Strategy: Plan, create, and manage content across LinkedIn, Facebook, X, and other platforms—continuously testing and improving performance
- Support and Execute Events: Plan and support logistics for national conferences and events, ensuring strong brand presence and follow-up
- Contribute to Marketing Strategy: Bring ideas and insights to improve messaging, campaigns, and channel performance
- Manage Tools & Workflows: Work within platforms like HubSpot, Customer.io, and others to execute and optimize marketing efforts
- Collaborate Cross-Functionally: Partner with marketing, product, sales, and partner success teams to align messaging and surface impactful stories
Who You Are
- Have 6+ years of experience in marketing, communications, or a related field
- Bring experience in education and/or edtech (required)
- Demonstrate strong writing and editing skills, with the ability to craft compelling content across formats and audiences
- Have experience owning or significantly contributing to marketing channels (e.g., content, social, email)
- Are able to manage multiple projects and priorities with strong attention to detail
- Are a self-starter who is comfortable working independently and taking initiative
- Are tech-savvy and comfortable learning new tools quickly
- Have experience with tools like HubSpot, Customer.io, Canva, and/or Adobe Creative Suite is a plus
- Are familiar with AI tools and an interest in using them to improve efficiency and output
- Bring basic design skills or strong visual instincts (preferred)
Nice to Have
- Experience in or empathy with communities we serve (e.g., underserved populations, education, immigration, bilingual and/or multicultural environments)
The base range for this role is $100,000 - $115,000. The actual base compensation may vary depending on factors such as experience, location, market conditions, education/training, and skill level, and does not include bonuses, other forms of compensation, or benefits.
Overall fit with our org culture - we look for team members who are:
- User and mission-oriented: we are devoted to our mission with empathy towards the communities we serve.
- All-in together: we go above and beyond the job description, working together as a team.
- Agile & action-oriented: we get things done, knowing that our progress is urgent to our communities.
- Always learning: we are always learning, with a growth mindset, to reach our full potential.
- Boldly courageous: we take risks in order to achieve big things.
- Resourceful: We are creative, solution-oriented, and scrappy.
What We Offer
- An incredible opportunity to build a mission-driven, rapidly growing startup tech nonprofit
- Competitive salary, health insurance, benefits, and flexible time off
- 401K match
- Annual professional development benefit
- Flexibility to work remotely
- Fun, smart, dynamic, motivated team focused on working together to transform family engagement to serve the families who need it most
How to Apply
Please submit your resume, a brief paragraph describing your interest, and a link to your LinkedIn profile
TalkingPoints is an Equal Opportunity Employer. We are committed to fostering an inclusive workplace where all qualified individuals have an equal opportunity to contribute and succeed. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
