Marketing AI Specialist

About Amplify Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com. As our Marketing AI Specialist, you will be the architect of our team’s AI-enabled productivity. You’ll work closely with Technology teams in design and implementation of AI-enabled workflows. This isn’t just about knowing the best prompts; it’s about systemic integration and being the point person for marketing; you’ll build alongside them, and you will help them fundamentally change how they operate. You will identify manual bottlenecks across the marketing department and solve them by building custom AI agents, automated workflows, and internal tools. You will act as a bridge between the rapidly evolving world of generative AI and our day-to-day marketing operations. You will report into the VP of Performance Marketing. Essential Responsibilities: AI Agent Development: Design, build, and maintain custom AI agents (via OpenAI GPTs, Gemini, Claude) to assist specific roles, such as SEO and AEO, copywriters, and performance marketers. Workflow Automation: Use tools like Zapier, Glean, and Gemini to integrate LLMs into our existing tech stack (Slack, HubSpot, Salesforce, etc.). Cross-functional Collaboration: Collaborate closely with Technology teams in design, implementation and evolution of best practices and guidelines for AI-enabled workflows Prompt Engineering & Governance: Develop a library of high-performing, standardized prompts and "Brand Voice" models to ensure output consistency across the team. Tool Evaluation: Stay on the pulse of the AI landscape, vetting new tools and vendors in collaboration with Technology counterparts to ensure we stay ahead of the curve while maintaining data security. Training & Enablement: Host "AI Office Hours" and workshops to upskill the marketing team on how to effectively use AI in their specific functions. Content Supply Chain Optimization: Automate the "repurposing" pipeline—e.g., turning a single webinar video into 10 social posts, a blog, and an email sequence using AI. Operational Documentation: Build and maintain an internal "AI Playbook," ensuring every automated workflow is repeatable. KPIs: Develop and optimize marketing AI performance measurement systems by identifying KPIs, establishing baselines, and implementing data-driven strategies to enhance operational efficiency while maintaining company values and brand integrity. AI Governance Partnership: Liaise and collaborate with AI Governance teams in identifying, assessing, and mitigating risks to AI security, safety, transparency, and bias. Coach: Coach and partner with each marketer through a progressive journey: from awareness, to first win, to regular AI integration, to full workflow transformation, to self-sufficiency Required Qualifications: AI Literacy: Deep experience with LLMs (GPT-4, Claude, Gemini) and their various strengths/weaknesses. Low-Code/No-Code: Mastery of automation platforms to connect APIs. Basic Programming: While not a "Developer" role, proficiency in Python or JavaScript is highly preferred for writing custom functions or scripts. Data Privacy: A solid understanding of AI ethics, copyright issues, and data security (ensuring proprietary data doesn't leak into public models). 5+ years of experience in SEO, AI, Marketing, Operations or similar field Preferred Qualifications: A portfolio of "Builds"—show us the agents and/or automated workflows you’ve already deployed. Experience with multi-modal AI (image generation via Midjourney/DALL-E, video via Sora/Runway, or audio synthesis). Bachelor’s degree What we offer: Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $96,000 - $108,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance. Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status. Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com. . If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting. Amplify is an E-Verify participant. Q: Do I have to create an account to apply for a job? A: Yes. Once you identify a position that interests you, you may apply by creating a Candidate Account. From the Candidate Home, you may search for additional opportunities, apply and check on your application status. *Note: Please refrain from using multiple email addresses to create multiple accounts, as this can cause issues with your application. If you need to change your email address, you can log into your original account and update it there. Q: I forgot my password. What should I do? A: Click on the Forgot Password option and you will be prompted to create a new password. Q: How do I know my application was received? A: You will receive an email confirming your application was submitted. A recruiter will review your application and if you meet the qualifications for the position, they will contact you to move forward in the hiring process. Q: How long does it generally take to hear back on the status of my application? A: There is not an exact time frame and updates can vary depending on the volume of applicants, it can take up to two weeks or longer to hear back from a recruiter. Q: Will I receive a response even if I am not selected? A: Yes. If your qualifications are a match for the job posting, a recruiter will contact you with additional steps. We also exercise our best efforts to notify, via email, all applicants that are not selected. Q: I’ve completed the application process. How can I check the status? A: Please log in to your Candidate Home to review your profile. To view the status of an application, review the "My Applications" section in the Candidate Home. If your status is in Review, this means your application is active and is still being reviewed for consideration. Q: Can I attach additional documents, such as cover letters and references? A: Yes. You can attach a cover letter and references in addition to your resume or CV when you are applying. filling out the application. However, once your application is completed and submitted, your attachment can no longer be edited and you cannot add another attachment. Carefully review and ensure that the correct version of your resume/CV is attached before submitting your application. Q: I do not see a position I am interested in. Can I apply without selecting a specific position? A: No. You must apply to a specific position. Q: Can I start my application and finish it later? A: Yes. If you log out before completing your application, you may save your progress. Log in to Candidate Home to view any incomplete applications in Candidate FAQ the “My Drafts” section. Q: If I apply for a position with your company, will Workday maintain my information for subsequent applications? A: Yes. You can use the last resume you uploaded or choose to upload a new resume, which will pre-populate your job application with new information. You can also choose to have your LinkedIn Profile information populate your application. However, you will need to complete an application for each position you apply for. Q: What if I have browser issues when trying to create a candidate account or submitting my application? A: Workday no longer supports version 10 or earlier of Microsoft Internet Explorer (IE). Use of unsupported versions may cause issues in the application process. It is recommended to upgrade to version 11 of IE or use another supported browser such as Google Chrome or Firefox. It is also recommended to clear your cache if you are experiencing issues. Q: How do I withdraw my application? A: Access “My Submitted Applications” from your Candidate Home. Click on the application and withdraw. *Note: Once you withdraw your application from a specific role, you cannot reapply to that same role. Q: I am a current contractor. Do I apply as an internal or external applicant? A: You must apply as an external applicant through a candidate account. If you are a current Amplify Employee, please apply as an internal candidate via your Workday Employee Profile Career Hub. Q: How long does it take to complete an application? A: Approximately 10 minutes. It depends on the detail you choose to provide in your application. Q: My email address has changed. Can I update my email information? A: Yes. If your email address has changed, you can log into your Candidate Home, click on your profile tab and select the Account Settings tab and update your email address. Q. My address has changed. Can I update my contact information? A: Yes. If your contact information has changed, you can log into your Candidate Home, click on your profile tab and update your contact information. Our culture We’re a community that rewards innovative thinking, prizes communication and takes fun so seriously we even have a committee for it. Share our view. Amplify is Brooklyn Based. Remote First. In-person sometimes. Get creative. We work hard to make learning as engaging as the best video games. Work as reward. We’re forging a community around a common purpose. The signs are everywhere. We take a lean and agile approach that allows us to get quicker and better results. Share, inspire. Collaboration helps us stay innovative.