Role Snapshot
The Marketing Technology Manager at UNC Charlotte's Digital and Professional Learning unit develops marketing and technology strategy, manages websites, and runs marketing automation and analytics to support enrollment and lead generation. The role blends IT and integrated marketing responsibilities.
Key Responsibilities: Develops and maintains DPL websites on WordPress, administers Salesforce Marketing Cloud for one-off email campaigns and automated journeys, and measures campaign results using Google Analytics (GA4) and Salesforce reporting.
Skills & Tools: Requires hands-on experience with WordPress, marketing automation platforms (Salesforce Marketing Cloud), and analytics tools (GA4, Salesforce), plus the ability to translate data into marketing decisions. Strong organizational and collaborative skills are needed to work with the MarComm team.
Qualifications: A bachelor's degree in a related discipline or an equivalent combination of education and directly related experience is required, with degrees from accredited institutions. The position is open to current UNC Charlotte employees only.
Compensation: $57K–$61K/yr
Job Description
Marketing Technology Manager
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Please see Special Instructions for more details.
- Please provide 1 reference from a current or previous supervisor.
- This position will float between The Dubois Center and Main Campus.
- The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
- The Search Committee will not contact references without first verifying permission with the finalist.
- Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions. Do not write ‘see resume’ on your application when completing the job duties section.
- UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/
Position Information
General Information
| Vacancy Open to | UNC Charlotte Employees Only |
|---|---|
| Employment Type | Permanent - Full-time |
| If time-limited, note appointment end date | |
| Hours per week | 40 |
| Months per year | 12 |
| Position Number | 008049 |
| NC Salary Grade Equivalency | NC13 |
| Classification Title | Public Communications Spec |
| Working Title | Marketing Technology Manager |
| Salary Range | $56,910 - $60,683 |
| Anticipated Hiring Range | $56,910 - $60,683 |
| FLSA Status | Non Exempt |
| Division | Academic Affairs |
| Department | Digital and Professional Learning |
| Work Unit | DPL-Administration |
| Work Schedule | 8:00 am – 5:00 pm Monday – Friday with occasional evening and weekend hours required, as necessary. |
| Primary Purpose of Position | The Marketing Technology Manager is responsible for developing marketing and technology strategies and implementing marketing efforts for Digital and Professional Learning, including websites, marketing automation, and analytics. Websites: The position will support the development and maintenance of the unit’s web presence, including the development of new web pages on the WordPress platform and lead governance and upkeep of existing DPL websites. Marketing Automation: The position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud or SFMC), including one-off email campaigns and orchestrating automated communication journeys. Analytics: This position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce. |
| Minimum Education/Experience | Required Minimum Qualifications: Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions. Note: Some state job postings state you can qualify by an ‘equivalent combination of education and experience.’ If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. |
| Essential Job Duties | The Marketing Technology Manager is part IT specialist and part integrated marketing specialist who serves on the Marketing and Communications (MarComm) team of UNC Charlotte’s Digital and Professional Learning (DPL). The professional must understand marketing tactics such as search engine optimization, search engine marketing, content marketing, social media marketing, and email marketing, as well as the technology we use to implement them. The position will support the development and maintenance of the unit’s web presence, including the creation of new web pages and landing sites on the WordPress platform and lead governance and upkeep on existing and legacy DPL websites and pages. Additionally, the position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud), including one-off email campaigns and orchestrating automated communication journeys. Finally, the position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce. The position will be responsible for integrations and maintenance of products that the marketing team uses for campaign research and execution. |
| Other Work Responsibilities | Stay current on the digital marketing/ marketing technology landscape to ensure that the MarComm team can support best-in-class strategies for upcoming initiatives Participate in University communication meetings as assigned. |
| Departmental Preferred Experience, Skills, Training/Education |
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| Necessary Licenses or Certifications | |
| Work Location | The Dubois Center & Main Campus |
| Posting date | 11/09/2026 |
| Closing date | 11/23/2026 |
| Proposed Hire Date | 12/14/2026 |
| Contact Information | |
| Special Notes to Applicants |
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