Role Snapshot
Build and optimize AI-driven marketing workflows and automations that power multi-channel campaigns at Brightwheel, the leading early education platform. This hands-on role directly impacts customer acquisition and engagement through intelligent marketing systems.
Job Description
Our Mission and Opportunity
Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.
Who You Are
We are looking for a systems-thinker and a builder. This is not a conventional marketing role that requires years of marketing operations experience. We are looking for a high ownership builder (this is a hands on role) that can build AI-driven marketing workflows. This person will design, implement, and optimize AI-powered workflows, automations, and agents that support campaign execution across our marketing organization. You are a problem solver that adapts quickly to using new tools and technologies. You have built automation independently without relying on software development teams. You enjoy continuous improvement and rapid experimentation. Your work will directly impact customer acquisition and engagement.
What You’ll Do
Build AI workflows to send multi-channel personalized campaigns
Design prospect and lifecycle workflows powered by AI
Develop end-to-end workflows that replace manual marketing processes across channels
Use AI for segmentation, personalization, optimization, and decision logic — not just content generation.
Prototype quickly– rapidly experiment and optimize.
What You’ve Done
Bachelor’s degree
Built automated workflows independently, without reliance on software engineering teams
Designed and built AI-driven workflows that span multiple marketing tools, not a single one
Skilled at managing multiple priorities in a fast-paced environment
Worked across multiple tools including AI coding assistants (Claude Code or Cursor) and/or workflow automation (Gumloop or other).
Experience with Salesforce, Hubspot, Marketo, and/or Zapier
Demonstrated ability to work independently in a remote environment
Passion for brightwheel’s mission and improving outcomes in early education
Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @mybrightwheel.com addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.
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