Demand Generation Manager – K-12 Education
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.
As a Demand Generation Manager, you will be at the forefront of expanding our presence in K-12 school districts, parochial and private schools, charter schools, and juvenile justice agencies. Your primary focus will be on promoting our Advanced Placement, Honors, and Career and Technical Education (CTE) curriculum. You will drive revenue growth through the development and execution of targeted outbound marketing campaigns, while working closely with sales teams to communicate compelling value propositions to key decision-makers.
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:
Minimum full-time salary range is between $80,000 to $90,000
This position is eligible to participate in the annual incentive plan, and information on benefits offered ishere.
Key Responsibilities:
Campaign Development: Design and implement outbound marketing campaigns tailored to the needs of school districts and other secondary education entities, including email marketing, cold calling, and direct mail.
Lead Generation: Identify and qualify potential leads, ensuring a steady pipeline of opportunities for the sales team.
Collaboration: Work closely with the sales team to align marketing efforts with sales goals and ensure cohesive messaging.
Performance Analysis: Monitor and analyze the performance of outbound campaigns, providing insights and recommendations for continuous improvement.
Content Creation: Develop compelling content for outbound campaigns, including emails, call scripts, and promotional materials.
Program Mapping: Collaborate with teams to connect marketing programs with relevant sales activities. Continuously assess and optimize program-product mappings for better customer experience and marketing results.
Marketing Strategy and Performance Analysis: Analyze metrics and data to evaluate the success of marketing programs. Develop compelling messaging and positioning for our products. Use market insights to influence product development. Monitor CRM for performance related to lead generation, emerging opportunities, and close rate.
Cross-functional Collaboration: Work closely with different teams, including Higher Education Product and Product Marketing teams, to ensure smooth integration of taxonomies, program mappings, and commercialization efforts for the K-12 market. Collaborate with content creators, designers, and analysts to create effective marketing materials. Provide guidance and support to internal stakeholders on taxonomy-related matters.
Qualifications:
5+ years of B2B demand generation and marketing experience in the K-12 education market
Bachelor’s degree in business, marketing, or a related field is desired
Experience with revenue intelligence platforms (6sense)
Highly organized and efficient with the ability to develop and execute against an evolving plan
Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
Team player that is able to work both collaboratively and autonomously
Strong experience in the development of multi-channel campaigns
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to leadership
Must be a self-starter who thrives in a fast-paced environment
Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
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Job: MARKETING
Organization: Higher Education
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 17409
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