Marketing Automation Specialist

Learning Without Tears • Full-time • Cabin John, MD, US • $65 - $75 / year • 3w ago

About Learning Without Tears (LWT): We are a mission driven, family-owned company striving to provide the best education products, professional learning, and digital resources for educators, occupational therapists, and children. Innovation and collaboration fuel us every day. We live our passion of helping children learn and grow.

Join our mission-driven, dynamic team as we embrace change, excellence, creativity, and simplicity to make a difference in educators' and children's lives. LWT believes in diversity, equity & inclusion, and strives to create a culture of community, belonging, and gratitude. Our employees bring a variety of experiences and perspectives that fuel our passion and innovation and drive our mission.

The Marketing Automation Specialist is responsible for the strategic implementation of email marketing automations to drive marketing qualified leads to our sales teams.

What You'll Be Doing:

Responsibilities:

Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate for improvements.
Maintain marketing automations and assist in the integration of additional platforms into the marketing automation software.
Understand and evaluate campaign metrics and distribute campaign performance to the Marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance, and create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Assist with monitoring and responding to email opt out requests in the data marketing shared.

Development: Implement emails using templates designed by the creative team to support marketing email campaign goals. Review marketing email render tests and tweak HTML to ensure emails are responsive and mobile-friendly.

Project Management: Work within an Agile framework to own and support the lifecycle of assigned email campaigns and other marketing projects. Collaborate with the marketing team to establish project deadlines, project scope, and expected deliverables.

Reporting: Report on marketing email campaigns to assess performance metrics and make recommendations to improve efficiency and effectiveness.

Quality Assurance: Ensure all marketing projects are carefully thought out and executed to minimize errors and data gaps. Regularly maintain data hygiene in support of campaign initiatives including A/B testing, list uploads, etc.

Your Experience & Qualifications:

B.A. or B.S. in Marketing or Communications or equivalent work experience
Certified Salesforce Administrator or demonstrated experience with Salesforce administration
4+ years related marketing experience, including 3+ years Marketing Cloud Account Engagement (Pardot) or similar Marketing Automation tool
Experience with email building using HTML5, CSS3, jQuery and JavaScript controls, other newer technology and web standards preferred
1+ years of related experience in marketing operations or tech management.
Ability to construct data visualizations
Setup performance reporting on marketing automations aimed at increasing email CTR and MQL production
Familiarity with marketing KPI metrics and formulas relating, but not limited to, email, campaign, and list performance
Microsoft Excel experience required; Microsoft Power BI, Tableau and/or SSMS familiarity preferred
Experience creating and editing graphics and photos for use in online marketing materials
Understanding of email marketing platforms, social media, webinars, video broadcasts, PPC advertising
Strong verbal and written communication skills
Strong analytical skills and attention to detail
Ability to travel 10% of working time

Why Learning Without Tears:

Check out even more reasons why Learning Without Tears is a great place to work.
Competitive benefits including medical, prescription, dental, vision, short and long-term disability, life insurance, paid family leave, pet insurance, standing desks, flexible scheduling, and more!
Fun happens with company picnics, health and wellness fairs, Turkey Fry, Yankee swap, pizza and happy hour Fridays, milestone and birthday celebrations, and other surprises!

Apply now at https://www.lwtears.com/join-our-team

Learning Without Tears is an Equal Opportunity and Affirmative Action Employer.