Vice President of Marketing

Learning Without Tears • Full-time • Cabin John, MD, US • 3w ago

About Learning Without Tears (LWT)

At Learning Without Tears, we're more than just a company-we're a passionate, family-owned community on a mission to revolutionize education. We believe that learning should be engaging and joyful, which is why we create innovative, fun products and digital resources that empower educators and inspire children.

Every day, our commitment to collaboration and creativity propels us forward. We're dedicated to embracing change, striving for excellence, and simplifying processes to create a lasting impact in the lives of educators and learners alike.

Join our dynamic team and be a part of something truly transformative as we shape the future of education together!

As Vice President of Marketing, you will lead the vision and strategy to elevate LWT's brands and drive sales through impactful content and digital marketing campaigns. You will also be responsible for understanding the market, collaborating with product, and bringing new offerings to market. As part of the senior leadership team, you will establish long-term goals, craft objectives and strategies, and establish key results to ensure LWT's ongoing success.

What You'll Be Doing:

Develop and implement marketing strategies that align with LWT's business objectives and drive measurable revenue growth.
Create and implement marketing vision for product lines; develop go to market plans, market strategies, positioning, segmentation, messaging, and collateral to support sales plans and the selling organization
Lead the full cycle of marketing campaigns, from concept through analysis and reporting, ensuring operational efficiency
Build and lead a high-performing team by hiring, mentoring, and providing clear expectations to foster engagement and productivity.
Define roles, projects, and collaboration within the marketing team while promoting knowledge sharing across departments.
Leverage data-driven insights to continuously optimize marketing tactics such as email campaigns, landing pages, and advertising for better ROI and lead generation
Oversee demand generation programs including email marketing, lead nurturing, and online strategies to boost engagement and lead conversions.
Collaborate with other business leaders to ensure CRM and marketing Automation tools are optimized for segmentation and reporting to help deliver timely and relevant communications
Lead the evolution of LWT's web presence, growing revenue, traffic, user engagement, and lead/purchase conversion through enhanced content and user experience.
Develop a social media strategy that maximizes brand reach across relevant platforms
Establish and advance a highly credible LWT advocacy community by recruiting and cultivating relationships with brand advocates, social media influencers, thought leaders and authors.
Create consistent, brand-aligned messaging across all media, including videos, newsletters, webinars, whitepapers, blogs, podcasts, social platforms, e-books, and more.
Collaborate with the executive team to ensure marketing strategies support overall business goals.
Collaborate on UX/UI projects to improve digital experiences for users.
Conduct market research to analyze product efficacy, trends, competition, and market conditions, providing strategic insights to inform product and marketing decisions.
Implement public relations strategies to highlight key accomplishments, relevant stories and pursue earned media and interviews.
Maintain other administrative processes such as planning, budgeting, and staffing to ensure the group's efficient operation.

Your Experience & Qualifications:

B.A. or B.S. in marketing, analytics, statistics, or related fields is required.
10+ years of progressive product marketing leadership experience with at least 5 years in digital marketing
Proven expertise in marketing physical and digital literacy products for K-12, with supplemental education market experience highly desirable
Demonstrated social media strategy development and execution experience required.
A solid understanding of SEO, demand generation, PPC/SEM, and experience developing integrated lead generation strategies and executing campaigns with Marketing Automation platforms is required.
Deep understanding of web design, production, and optimization principles
Strong quantitative and qualitative analytical skills, with expertise in digital metrics, web/mobile analytics, and Ad Tech.
Experience in e-commerce distribution and web shopping carts.
Proven ability to leverage consumer insights to create compelling marketing campaigns.
High EI/EQ, including self-awareness, empathy, collaboration, communication, confidence with humility
Strategic thinker with the ability to partner across departments, driving change and leading transformation.
Strong design sensibility.
Experience with Drupal and online professional learning platforms is preferred.

Why Learning Without Tears:

Check out even more reasons why Learning Without Tears is a great place to work.

Competitive benefits including medical, prescription, dental, vision, short and long-term disability, life insurance, paid family leave, pet insurance, standing desks, flexible scheduling, and more!
Fun happens with company picnics, health and wellness fairs, Turkey Fry, Yankee swap, pizza and happy hour Fridays, milestone and birthday celebrations, and other surprises!

Apply now at https://www.lwtears.com/join-our-team

Learning Without Tears is an Equal Opportunity and Affirmative Action Employer.