Specialist, Social Media Marketing
About StriveTogether
StriveTogether is a national movement with a clear purpose: helping every child succeed in school and in life from cradle to career, regardless of race, ethnicity, zip code or circumstance. We refuse to settle for a world where a child’s potential is dictated by the conditions into which they are born. We work to break down barriers, change systems and improve outcomes for as many families as possible.
The StriveTogether team is passionate, talented and dedicated to achieving our mission. We seek and value all kinds of diversity and work hard to eliminate inequities in ourselves, our organization and our communities. Our goals are bold, so we support each other to try new things, have tough conversations and push for change. As we work, we share learning and progress, use data to make decisions and celebrate our wins.
About you
You are a marketing professional focused on communicating impactful messages to digital audiences, who is passionate about using your talents for good in this world. You have an excellent grasp on data-driven decision-making in marketing. You use that data to adjust strategy for forecasting, content execution and influencing the channels and tools used to get the best possible results. You have strong attention to detail and are a team player who will support others to deliver impactful work. You feel just as comfortable being a self-starter as a team player.
Your background may include a few years working for a marketing or public relations agency, a nonprofit organization or higher education institution. You’re ready for a fast-paced organization that is dedicated to eliminating racial inequities. You are a champion of equity in opportunity and are committed to ensuring all children succeed, regardless of race, ethnicity, zip code or circumstance.
About the position
Reporting to the Director Marketing, the Specialist, Social Media Marketing is responsible for implementing marketing efforts to build brand loyalty, recognition in social media and to support strategic priorities. This includes creating content for diverse audiences through multiple channels, writing and editing content for publishing, with an emphasis on social media marketing. The Specialist, Social Media Marketing contributes to cross-functional team goals and tracks metrics to improve results.
Responsibilities and Duties:
Social Media Development, Execution and Engagement
- Collaborate with the marketing, communications and branding team to develop and implement social media strategies that align with our overall marketing goals.
- Develop and curate consistent engaging and on-brand content for various social media platforms, including Facebook, Twitter, Instagram and LinkedIn. This includes working collaboratively with the branding and communication team to publish visually appealing graphics and copy that follows AP and StriveTogether editorial guidelines.
- Develop and maintain a content calendar to ensure consistent posting and alignment with marketing initiatives, events and engagement.
- Foster meaningful relationships with our followers and field influencers, using tools like Meltwater to identify, track and strategically engage in online conversations in line with our strategic messaging and target market.
- Support the Cradle to Career Network and StriveTogether staff through developing social toolkits, outreach and consultation.
- Assist in the creation and management of social media advertising campaigns. Monitor ad performance and optimize as needed.
Social Media Forecasting and Analysis
- Stay up to date with the latest social media trends, algorithms and best practices. Implement new features and strategies as they become available.
- Monitor social media channels, respond to comments and messages, and engage with our online community in a positive and professional manner.
- Track and analyze the performance of social media campaigns using analytics tools. Provide regular reports and insights to make data-driven recommendations for improvement.
Marketing Responsibilities
- Assist with website updates, including adding new, templated content to the website.
- Assist in creating and scheduling newsletters as well as targeted outreach to promote offerings
- Support accuracy of content and creation of landing pages to support marketing initiatives.
- Provide assistance with email and website overflow as needed.
Required Qualifications
- 3-5 years of relevant experience in communications, marketing, journalism, etc.
- Exceptional writing and editing skills including:
- Asuperior command of English grammar, punctuation and spelling.
- Demonstrated ability to translate complex content into accessible, concise and logically organized communications for multiple audiences.
- Ability to adhere to editorial style guidelines.
- Strong experience creating engaging content for digital and social media, working with content management and email distribution systems. Outstanding collaboration and interpersonal skills, particularly in soliciting and incorporating critique and feedback from multiple stakeholders.
- Effective at time management including:
- Must be a self-starter with the ability to work independently and have great follow-through on projects.
- Adept at completing workload and delivering results within assigned timeframes, with proven success managing multiple projects and priorities simultaneously.
- Detail-oriented, flexible, highly responsive and organized work style.
- Excellent time management, decision-making and problem-solving skills.
- Strong Microsoft Office skills: Word, Excel and PowerPoint.
- Demonstrated passion for StriveTogether’s mission and values.
Preferred Qualifications
- Bachelor’s degree in marketing/communications, English, journalism or public relations.
- Working knowledge of AP style guidelines.
- Experience working with content management tools, including HubSpot and Wordpress. Experience using and managing professional social media pages, especially LinkedIn Companies, Facebook Business Suite, X, and Instagram for Business.
- Proficiency in Adobe Creative Cloud Suite: InDesign, Illustrator and Photoshop.
- Experience editing and producing video.
- Work experience, leadership opportunities or community involvement aligned with our mission and values.
Location and Work Requirements
- Ability to effectively use remote work technology, including Slack, Zoom and others.
- This role has the opportunity to be fully remote, or based out of StriveTogether’s downtown Cincinnati headquarters.
- Cincinnati candidates have a hybrid work schedule, which requires coming into the office 3x per week based on the needs of the role and their preferences. The dog-friendly office features paid parking, a rooftop deck, and snacks and beverages.
- Fully remote team members have access to DeskPass for community desk and meeting room options.
- Up to 20% travel expected, and potential for more if budget and expansion allows. Candidates should anticipate traveling 1-2 times per quarter for internal and external meetings.
Compensation and Benefits
The anticipated salary range for this role is $65,000 - $75,000. The salary range accounts for Cincinnati-similar geographic regions and will be adjusted based on geographic market.
StriveTogether also provides competitive benefits and professional development opportunities including:
- Fifteen days paid time off with four personal days, eleven holidays and a five-day break at the end of the year. PTO increases to twenty days after five years and staff members are able to apply for sabbatical in their seventh year of employment
- Competitive health and dental with up to $2,500 contribution from company for an HSA for HDHP participants
- Automatic 3% employer contribution to retirement plan and up to another 1% based on a total of 5% employee contribution
- Options for professional development internally and externally including webinars, conferences and trainings
- Paid parental leave
- 100% paid vision, short-term and long-term disability, basic life insurance and access to Employee Assistance Program
- Cell phone, internet and $250 yearly home office stipend
Application and Interview Process
Applications will be reviewed on a rolling basis with a target start date in January 2025. The process below is reflective of the typical process but may adjust slightly based on need and timing.
- Phone Screen
- Hiring Manager Interview
- Performance Task
- Panel Interview
- Reference Checks
If you need any accommodations during the application process, please contact us at px@strivetogether.org.
Commitment to Racial Equity, Diversity and Inclusion
StriveTogether seeks to disrupt inequitable practices that impact historically marginalized individuals and communities. We recognize that you may not have an exact match with every qualification for this role, and that's okay — we encourage you to apply. Research indicates that individuals from marginalized groups, particularly women, people of color and members of the LGBTQ+ community, often hesitate to apply unless they meet all criteria. We value diverse experiences and perspectives, and we welcome your application.
Equal Opportunity Employer
StriveTogether provides equal opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, physical or mental disability status, genetics, protected veteran status, sexual orientation, domestic partnership status, gender identity or expression or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation and training.
StriveTogether participates in the E-Verify program to confirm the employment eligibility of all newly hired employees. Learn more about your rights and responsibilities under E-Verify at https://www.e-verify.gov/
