Job Details
Job Location: 2111 WILSON BLVD SUITE 300 - ARLINGTON, VA
Salary Range: Undisclosed
Description
POSITION SUMMARY
The Sr. Graphics Designer shapes and maintains ASCD+ISTE's visual identity. This role is instrumental in positioning the organization's brand and visual identity as a leader in the education space. The position oversees the design of all programs, products, services, and marketing materials, ensuring they meet the highest industry standards for creativity, accuracy, consistency, and appearance.
SALARY - $75,000
HYBRID/REMOTE: Must be able to travel into the Arlington, VA, office 1-2 days per week.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Lead the creative development of high-priority programs, products, services, marketing, and communication projects.
- Translate business strategy, audience needs, and digital/print capabilities into visually engaging products and marketing campaigns.
- Develop and maintain the organization's visual identity and brand across all platforms.
- Manage, mentor, and develop the design team, fostering a culture of high performance and innovation.
- Collaborate with cross-functional teams to develop marketing plans, identify UX improvements, analyze results, and identify opportunities.
- Oversee the design phase of projects, including visual concepts, layout, illustration, photo selection, and file preparation for print, digital, and web use.
- Ensure all design outputs are suited for a range of audiences and mediums, adapting styles as needed for high school-focused challenges, professional development products, and more.
- Create innovative design solutions using state-of-the-art computer graphics software and hardware, including AI-generated art.
- Manage freelance designers, photographers, and illustrators as needed.
- Stay current with emerging design, computer, and printing technologies.
- Analyze brand tracking, market trends, consumer needs, and the competitive landscape.
- Manage resources across engagements based on short- and long-term needs.
TECHNICAL REQUIREMENTS
- Experience (at least at an intermediate level) with the following types of software/tools:Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma/Sketch for UI/UX work
- Motion design tools like After Effects
- AI tools like Midjourney, Firefly, etc.
ADDITIONAL REQUIREMENTS
- Well-versed in design for both print and digital, including catalog covers and other standard projects.
- Capable of managing executive expectations, including working directly with the CEO and Executive Team, collecting feedback, clearly articulating design rationale, and incorporating feedback into future designs.
- Skilled in designing for different mediums and audiences, including AI-based designs for younger audiences and refined imagery for professional products. The ability to adapt to different styles across varied project needs is essential.
Qualifications
QUALIFICATIONS
Knowledge
- Bachelor’s degree in graphic design or related field
- Expert knowledge of Adobe Creative Suite, prototyping tools (e.g., Figma, Adobe XD), and presentation tools (e.g., PowerPoint, Google Slides)
- Preferred knowledge of Generative AI platforms (Midjourney and Firefly) and the ability to create custom illustrations and original art
- Strong understanding of UX/UI best practices and trends
- In-depth knowledge of graphic design theories, techniques, and state-of-the-art print production methods
- Working knowledge of photography, illustration, and basic web coding
- Thorough understanding of online publishing techniques and interactive/motion and video design
Skills and Abilities
- Excellent leadership, communication, and project management skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong creative and innovative artistic talent
- Ability to translate complex ideas into compelling visual solutions
- Excellent organizational and time management skills
- Ability to mentor and develop team members
- Strong problem-solving and decision-making skills
- Ability to collaborate effectively with cross-functional teams and be flexible and approachable
Critical Success Factors / Leadership Attributes
- Must be able to create value for the organization.
- Possess the ability to make meaning by keeping others well-informed on the big issues.
- Applies learning by seeking new learning from various disciplines and addressing obstacles immediately and directly.
- Recognizes the importance of acting together by encouraging imagination and creating opportunities for others to step up and contribute.
- Executes accountability by creating clear plans to achieve goals and monitoring hours, costs, progress, and results.
- Continuously reinvents by demonstrating the ability to change.
- Leads by setting a personal example of authenticity and inspiring others to follow.
Experience
- 7+ years of graphic design experience
- 3+ years in a creative direction or management role
- Experience in both print and digital design, including web and mobile platforms
- Proven track record of developing and maintaining brand identities
- Experience managing budgets and resources for creative projects
- Experience with marketing and advertising campaigns across various channels
WORK ENVIRONMENT
- Must be able to travel into the Arlington, VA, office 1-2 days per week.
- Normal demands are associated with a deadline-driven office environment.
- The noise level is generally quiet to moderate.
- Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.
PHYSICAL DEMANDS
- Ability to remain at a desk for extended periods.
- Ability to communicate and exchange information with others.
- Ability to perceive and inspect records in a document management system.
- Ability to travel to off-site meetings up to 5%.
