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Job Description:
We Are…
ATD Conferences provide a place for 15,000+ talent development professionals to convene each year to share ideas and best practices. With 7 annual US events, including the flagship ATD International Conference & EXPO, and 12+ global events, these events offer a wide range of education and networking opportunities to a very engaged industry audience.
This Role…
We are seeking a Senior Manager, Event Marketing with experience in global event or association marketing. This is a critical role within our organization as it requires understanding of product, research, and insight as well as paid, promotional, and on-site marketing experience. It reports directly to the Director of Marketing.
Make an Impact by…
• Working directly with the Director of Conferences and Events to devise compelling pricing and marketing strategies that increase event attendance and grow the audience across the portfolio.
• Setting strategy, building relevant campaigns and guiding tactics for a broad portfolio of ATD Events, including ATD’s International Conference & EXPO, that drive conversions.
• Staying on top of global talent development and HR industry audience trends and content consumption to inform insight-driven, content-rich marketing plans.
• Driving global delegation engagement and event participation
• Establishing budgets for marketing spend and executing efforts within budget.
• Identifying campaign themes, tactics, and channels, and managing the timely execution of content creation, copywriting, website updates, collateral creation, and other materials as warranted within the team of direct reports.
• Working with external vendors and partners to reach prospect audiences, including telemarketing, list rentals, and media trades.
• Working in partnership with Membership, Content, Global Product, Education, and Enterprise Solutions teams to identify areas of opportunity where we can cross-promote, bundle, and partner in accordance with loyalty and member needs.
• Proactively managing and developing two direct reports.
• Contributing to cross-functional marketing team initiatives including association-wide sales, lead gen efforts, and other projects.
Developing analytics to monitor performance, track progress against objectives, and identify new areas of opportunity
What you Bring to this Role…
• 7+ years of relevant experience marketing products and services, focus on events preferred.
• Experience managing high-performing direct reports
• Extensive digital marketing expertise in both SEM and paid social
• Expertise in product pricing and promotion
• Knowledge of paid, earned, and owned media strategies
• Expertise with marketing automation
• Strong copywriting skills
• Ability to communicate, inspire, and collaborate
• Exceptional executor with proven, quantifiable results
• Be a coach, as well as a team player
• Creative problem solver
• Strong culture fit in diverse, driven, and highly accountable environment
• ATD is highly cross-functional, so you must be able to influence without direct authority, and function well within and across teams
Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.
If you are interested in this position, or ATD in general, we want to talk with you!
Benefits:
Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!
- Medical, dental, and vision benefits
- Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
- 403(b) plan with 6% company match and immediate vesting on employee contributions
- Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
- Flexible Spending and Health Savings accounts
- Free Headspace membership
- Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
- Tuition Assistance
- Wellness library and events (virtual and in-person)
- Life insurance
- Accident, critical illness, and hospital indemnity
- Company paid Teladoc visits
- Short- and long-term disability
- Pet insurance
- Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)
EEO Statement:
ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Need Assistance:
ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at recruiting@td.org or you may call us at 1.800.628.2783.
