Director of Digital Marketing

Solution Tree • Full-time • Bloomington, IN • 6d ago

Remote/Work-From-Home & Candidates should reside in the Central or Eastern Time Zone

About Us
Solution Tree delivers comprehensive professional development to schools and districts around the world. We empower K–12 educators to raise student achievement through a wide range of services and products including educator conferences, customized district solutions for long-term professional development, books, videos, and online courses. When you join Solution Tree, you join a highly regarded team that is dedicated to providing quality and excellence in professional development. Guided by our mission, vision, and values, our team is united under one goal – to transform education worldwide to ensure learning for all. If you have the passion and skill to help further Solution Tree’s mission, we want to hear from you.

Employees Enjoy

Innovative, team-oriented environment
Working with leading voices and rising stars in staff development
A compensation package that includes competitive pay and benefits such as medical, dental, and vision insurance plans, 401k, paid time off, and more.
Doing work that matters

Summary of Essential Job Functions
We are seeking a dynamic and results-driven Demand Generation Leader to join our marketing team. In this role, you will develop and execute strategies that drive qualified leads, optimize funnel conversion, and support revenue growth. You will be a hands-on leader, working closely with your direct report(s) to achieve ambitious demand generation goals.

Key Responsibilities

Strategy Development: Design and implement comprehensive demand generation strategies across digital and offline channels to drive high-quality leads and support pipeline targets.
Campaign Execution: Oversee end-to-end campaign management, including planning, execution, and performance tracking, ensuring alignment with sales goals and market opportunities.
Team Leadership: Mentor and manage a small team, consisting of one direct report, fostering growth and ensuring the team's objectives are met.
Lead Nurturing & Conversion Optimization: Develop lead nurturing programs to convert prospects through the funnel, utilizing tactics such as email marketing, webinars, content marketing, and paid advertising.
Analytics & Reporting: Monitor, analyze, and report on key performance metrics, making data-driven decisions to optimize campaigns and maximize ROI.
Collaboration: Partner with cross-departmental teams to align demand generation initiatives across business units and with broader company objectives.
Budget Management: Manage the demand generation budget, allocating spend across channels to maximize efficiency and effectiveness.
Marketing Automation & CRM Management: Utilize marketing automation tools for campaign execution, lead scoring, and reporting.

Qualifications

Experience: 5+ years of experience in demand generation, growth marketing, or a related field, with a track record of driving pipeline and revenue growth.
Leadership: Demonstrated experience managing and mentoring a team, even if small.
Analytical Skills: Strong data-driven mindset, with experience in using analytics tools (e.g., Google Analytics, Tableau) to track performance and optimize campaigns.
Technical Skills: Proficiency in marketing automation platforms and digital marketing channels.
Strategic Thinking: Ability to develop and execute integrated marketing strategies that align with business objectives.
Communication: Excellent verbal and written communication skills, with the ability to present insights and strategies to stakeholders.
Adaptability: Comfortable in a fast-paced environment, with the ability to quickly pivot and adjust strategies as needed.

Position Type
This is a full-time position. Days and hours are typically Monday through Friday, 8:00am to 5:00pm. Occasional evening and weekend work and travel as job duties demand.

Travel
Overnight travel is required for this position. Additionally, in-person attendance is required at quarterly departmental meetings, company events, and the annual corporate retreat (which typically takes place in January each year).
Required Education and Experience

Bachelor’s Degree
Knowledge of ABM (Account-Based Marketing) strategies.
Familiarity with content marketing and SEO best practices.

Remote Work Environment and Personal Obligation Management
As a remote-first company, we are committed to providing our team members with the flexibility to work from anywhere. However, to maintain our standards of excellence and ensure uninterrupted productivity, we have specific expectations regarding the remote work environment.
Dedicated Workspace: Employees are expected to establish a dedicated, quiet workspace that is free of distractions. This environment should be conducive to professional activities and mirror the focus and privacy one would expect in an in-office setting.
Personal Obligations: While we recognize the challenges of balancing professional responsibilities with personal obligations, including childcare, we rely on our team members to manage these aspects effectively during work hours. It is essential that personal obligations do not impede work commitments. Employees are responsible for arranging appropriate care or support to ensure they can dedicate their full attention to their work tasks without interruption.
We believe these practices are key to fostering a productive and respectful remote working culture, where every team member can contribute their best work. We evaluate candidates based on a holistic view of their qualifications, including but not limited to their skills, experience, and education. Our goal is to offer a competitive compensation package that reflects the value we believe each employee brings to our team. The final salary for the position will be determined after a thorough evaluation of the successful candidate's relevant qualifications in relation to our compensation structure, which is designed to reward contributions and performance.

Our Company's Rooted Commitment to Attractive Benefits

Employee Discounts
Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)
Employee Assistance Program (EAP)
401k Retirement Plan with Employer match
Health Insurance Plans (medical, dental, vision)
HSA and Flexible Spending Accounts (ie. childcare and many more)
Employer-paid Short-Term Disability (STD) and Basic Life Insurance.
- Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
Compliance with FMLA and state-specific leave laws for necessary time off

Request for Reasonable Accommodation:
If you need a reasonable accommodation to fulfill an application due to a recognized disability under applicable law, kindly email HumanResources@SolutionTree.com. Please be aware that this email is intended solely for responding to specific requests for assistance related to completing the application as an accommodation for a disability. Other inquiries will not be addressed.

Disclaimers:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Solution Tree is an Affirmative Action - Equal Employment Opportunity Employer.

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