We're looking for a Product Marketing Manager
This role is Remote, United States
At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through a large portfolio of products covering the entire employee lifecycle, from hire to retire. Our solutions help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.
As a Product Marketing Manager, you will manage a number of initiatives to ensure our messaging and positioning is differentiated and consistent across all internal and external touchpoints. The ideal candidate is deliberate, passionate, data-driven and customer focused to help drive the business forward.
In this role you will…
- Positioning & Messaging — Create high-impact marketing and sales collateral (whitepapers, datasheets, executive presentations, etc.). Continually work cross-functionally with Cornerstone product/sales/fellow marketing teams, customers and partners to proactively identify roadblocks and provide compelling solutions to help differentiate Cornerstone in the marketplace. Create new ideas and associations that generate added value.
- Market and Competitive Intelligence — Be the expert of the Cornerstone product, buyers and market to educate sales and assist deals. Recognize the changing needs of the sales environment, buyer journey and market demand to enable our sellers to better compete by utilizing insights in economics, trends and drivers.
- Competitive Scenario Planning - Anticipate and model competitive moves, impact to Cornerstone and recommended proactive offensive/defensive strategies.
- Marketing Data Analysis — Analyze go-to-market data, quantify market opportunities.
- Customer Analysis – Know our customer at a deep level to inform our positioning, messaging and long-term direction.
- Product Vision — Help define and implement a product vision that garners market thought leadership for Cornerstone, creates new growth and revenue opportunities, and helps inform the product roadmap.
- Product Prioritization — Influence long-term and short-term product plans by working across corporate marketing, product management, and sales teams.
- Product Launches — Create and execute marketing plans for product launches, working across Sales/Sales ops/Sales Enablement, Marketing and Product Management.
- Marketing Events — Assist marketing events with content curation, customer outreach, and overall session track ownership.
- Sales Enablement — Assist in the creation of sales enablement tools and materials.
- Influencer — Through engagement with internal stakeholders and external pundits/analysts, ability to shape PoV and inform decisions to help differentiate Cornerstone.
- Be The Voice of Cornerstone - Be a strong internal presenter with key audiences conveying informed, original point of view. Serve as a spokesperson and recognized industry expert on behalf of Cornerstone.
- Storytelling — Able to convert facts, points of view and ambiguity into persuasive storytelling.
- Operational Excellence — Consistent and reliable execution making the best use of limited resources to produce desired results.
You’ve got what it takes if you have…
- 3+ years of experience in a product marketing or related role
- MBA preferred, but not required
- Experience in a B2B SaaS company strongly preferred
- Experience working directly with customers and sales teams
- Confident, motivated and eager team player/coach with a combination of creative ability, operational brilliance, and the ability to inspire action through others
- Proactive, curious mindset, that enjoys working and helping with a team
- Self-starter with proven product, project and business management skills
- Strong communication, proven presentation, spokesperson and collaboration skills
- Deep technical skills and insights to help inform the company and product positioning to punctuate market differentiation
Our Culture:
Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.
Who We Are:
Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.
Total Rewards:
At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 90800 - 145300 USD.
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Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com or +1 855 454 8433.
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