VP, Marketing

ParentSquare • Full-time • Remote (United States) • $170,000 - $250,000 / year • 5d ago

Who We Are

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 18 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

Who We’re Looking for

We are looking for an experienced and passionate Vice President of Marketing who will take a lead role in continuing to accelerate our growth in the K-12 education market. You think of marketing’s role in the organization holistically, touching every aspect of the sales process and customer experience. You use a data-driven approach for lead generation for sales, encompassing new prospects, existing prospects and customers. You’re equally comfortable working as a peer with other leadership team members and rolling up your sleeves with a tight-knit marketing team.

Role Responsibilities:

Lead and mentor the marketing team, fostering professional growth and enhancing team capabilities.
Cultivate a collaborative work environment that promotes innovation, transparency, and accountability.
Ensure effective cross-functional communication and alignment between product, engineering, design, and other teams.
Establish and monitor key performance indicators (KPIs) to track marketing performance and measure the success of initiatives.
Provide regular updates and reports to executive leadership on product strategy, development progress, and performance.

Qualifications:

Bachelor’s degree in Marketing
10+ years of experience in marketing, with at least 5 years in a senior leadership role within a SaaS company; EdTech experience a plus
Proven experience in digital marketing, brand management, content creation, event marketing, and product marketing.
Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
Excellent strategic thinking and analytical skills, with a data-driven approach to decision-making.
Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
Creative mindset with a passion for innovation and staying ahead of industry trends.

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage) with a employer HSA contribution
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
16 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be $170,000 to $250,000 DOE.