Associate Director of Marketing, Holt

Macmillan Learning • Full-time • New York, New York, United States • $95,000 - $110,000 / year • 2d ago

Henry Holt & Co., an imprint of Macmillan, is seeking an Associate Director, Marketing to work on frontlist and backlist titles spanning commercial fiction, literary debut, award-winning serious nonfiction, and memoir.

Reporting to the Senior Director, Marketing the Associate Director will be a key team member overseeing all aspects of developing and executing creative title marketing campaigns along with key imprint initiatives to drive book discovery and brand visibility. This role involves supervising two direct reports and the launch of a new backlist program. The ideal candidate will be strategic and creative and must possess strong leadership, project management, analytical, communication, and problem-solving skills.

What you'll do:

Develop and execute innovative marketing and advertising campaigns for assigned titles to increase reader buzz and sales
Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc.
Oversee the development and launch of new backlist program to better position Holt and Metropolitan backlist titles and support house authors
Manage budgets for assigned titles, seasonal campaigns, and backlist program
Oversee creation and delivery of marketing and advertising materials, including copywriting and design coordination
Attend and participate in regular marketing, sales, title-specific, acquisition, and central marketing meetings
Act as lead marketer on movie tie-ins, owning all streaming partnership relationships
Lead key brand marketing initiatives, including influencer events and branded swag
Work with Senior Director to expand brand and organization partnerships
Support Senior Director in optimizing imprint brand strategy, market research, department reporting and processes, and use of new tools to meet imprint goals
Manage and mentor two direct reports, with regular goal check-ins and weekly 1:1 meetings

What you'll bring:

Motivated individual dedicated to collaboration, creativity, and learning
Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment
Capable of balancing independent work and team collaboration
Effective communicator with excellent presentation skills to engage with various internal and external stakeholders, including authors and agents
Expert understanding of content marketing, digital content creation and distribution channels, advertising, metadata, and sales reporting
Ability to plan, optimize, analyze, and report on digital ad campaigns
Experience managing and tracking title campaign budgets
Skilled at industry networking and relationship building
Strong sense of marketing design best practices with solid photography and copywriting experience
Proven leadership skills and history of managing direct reports
Proven history of working on bestselling fiction and nonfiction title campaigns
Comfort working with celebrities and high profile authors as well as debut authors

Ideal Experience:

8+ years marketing experience in trade book publishing or related field (previous title marketing experience strongly preferred)
Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, and marketing analytics tools
Familiarity with AI and emerging marketing technologies with openness to iterative learning and adaptation
Commitment to valuing diverse perspectives and creating an inclusive work environment
Management experience (at least one direct report and intern management)
College degree or equivalent work experience.

This role will have an annual salary of $95,000 - $110,000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.