Brand Marketing & PR Manager, 23rd Street Books

Macmillan Learning • Full-time • New York, New York, United States • $70,000 - $75,000 / year • 2d ago

The candidate will handle brand strategy and promotion for 23rd Street Books, specializing in adult graphic novels, and First Second Books, specializing in young readers graphic novels. This role involves simultaneously building the brands of 23rd Street and First Second, with each imprint like two sides of the same coin, as:

High value consumer facing brands
The best editorial home for graphic novel creators from all fields
Ever growing presences in the Book Trade, the S&L market, and the Direct Market (comics retailers)
Attractive sources for film, tv, and gaming properties

This is a deadline-focused, results-driven role that requires someone with strong organizational skills and a flair for creative strategy. You should be comfortable interacting with several company departments from editorial to marketing, be open to learning, and be able to drive brand marketing strategies across multiple platforms.

What you'll do:

Key responsibilities include executing or supervising the following:

Generate creative and results-driven marketing campaigns for First Second and 23rd Street titles, authors, and series.
Complementing MCPG’s existing title-by-title marketing and publicity teams with a lens on building the overall brands of the two imprints.
Managing and monitoring both imprints’ website and social media platforms, developing engaging social media content with a focus on organically growing the audiences.
Develop creative email marketing campaigns and build community through monthly brand-specific newsletters.
Growing brand visibility through media coverage for the imprints across print, radio, online; being both reactive to cultural trends and proactive in promoting our books and creators.
Maintain a keen understanding of competitive brands in the publishing industry, as well as the overall children’s, teen, and entertainment markets.
Plan and orchestrate COMIC CON appearances—including SDCC, NYCC, TCAF, and other regional and national conventions to grow brand awareness and generate sales.
Working with Design, Editorial, Macmillan Marketing, Publicity, and Sales, as needed to integrate with overall publishing strategy.

What you'll bring:

Experience in comics, trade publishing, and/or entertainment media
Experience in book marketing, social media, marketing and/or publicity a plus, but not required.
Creative approach to social media and strong understanding of digital analytics
Ideally, basic graphic design skills, HTML experience helpful
Ideally, event and conference planning experience
Excellent communication skills
Ability to learn new programs and be flexible within a changing marketplace
Strategy-oriented with the ability to think creatively
A love of graphic novels is essential.

Ideal Experience:

Prior experience in publishing or media or related field preferred but not required.
High school diploma or equivalent

This role will have an annual salary of $70,000-$75,000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.