At StraighterLine we are on a mission to help students succeed!
About Us
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine’s 215 courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace. Visit www.straighterline.com for more information.
StraighterLine, an innovative pioneer in online education, is seeking a results-oriented Senior Manager for Paid Media to drive and optimize campaigns for maximum ROI. Focused on reaching students seeking affordable and flexible ways to earn college credits, you will manage our media spend, collaborating with cross-functional teams to develop data-driven strategies that drive traffic, boost conversions, and increase revenue. This is an exciting opportunity to shape the paid media strategy at a growing eLearning company and drive impactful results.
The ideal candidate will live within 90 minutes of Arlington, VA in one of the following states (VA, MD, PA, DC).
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Responsibilities:- Lead and manage relationships with paid media agencies to execute and optimize digital advertising campaigns across multiple channels across multiple channels, including Search, Social, Programmatic Display, and Affiliate.
- Develop and implement strategies to scale media spend in a cost-effective and ROI-positive manner.
- Continuously monitor, analyze, and optimize paid media performance to meet our ROAS and LTV KPI’s and ensure our spend levels remain within budget.
- Collaborate with marketing, analytics, and product teams to achieve campaign objectives and create seamless, compelling end-to-end customer experiences.
- Provide insights and recommendations to improve targeting, messaging, and overall media strategy.
- Stay current with industry trends, platform changes, and emerging advertising technologies to maintain a competitive edge.
Qualifications - 5+ years of experience in paid media management, preferably in ecommerce or eLearning.
- Proven track record of scaling paid media budgets while maintaining a strong ROI.
- Strong knowledge of paid media platforms, Google Analytics and multi-touch media optimization.
- Excellent analytical and problem-solving skills with the ability to make data-driven decisions.
- Strong project management skills and experience working with external agencies.
- Exceptional communication skills and ability to collaborate across teams.
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Working at StraighterLine
StraighterLine team members work every day knowing that they are helping learners on their path to employability and career success. We're an inclusive team that fosters collaboration, that trusts and communicates openly. Like our students, we are lifelong learners and strive for excellence in our work. We are committed to bringing innovative solutions to the field - your ideas will never go unheard. And, best of all, we love to celebrate each other's contributions and wins.
We also know how important a life outside of work is, and the support that employers can contribute.
Our Benefits:
Generous time off policies, 13 public holidays.
Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks paid parental leave
Free StraighterLine courses for you and your family members
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
