Who we are:
MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
If you want to help make an impact on our members' lives – we want to hear from you!
Snapshot of the Role:
MasterClass is seeking a Senior Manager, Social Media to join our fast-paced, high-impact Organic Social team. This individual will play a key role in shaping and executing the social media strategy for MasterClass, ensuring our voice resonates across multiple platforms and engages our diverse audience. The ideal candidate will be creative with hands-on experience leading social media campaigns, crafting engaging content, and optimizing performance. This candidate will ideate, create and execute across all of MasterClass' social channels. This role will report directly to the Director of Social Media and work collaboratively with cross-functional teams to amplify our brand and connect with our community.
What you will do:
- Strategically lead social media for class launches - from conceptualization to execution - ensuring each launch is aligned with broader marketing goals and generates excitement and engagement.
- Lead the development and execution of organic social content and publishing strategy, especially for Instagram, one of our priority platforms.
- Develop content optimized for social media channels—potential to attend shoots or events when necessary to capture content and post real-time event coverage.
- Identify relevant and significant ways for MasterClass to participate in culture and fan conversations.
- Work closely with creative, content, comms, and other marketing teams to align social media strategy with overall brand goals. Represent social media in key cross-functional meetings.
- Analyze social media performance data and use insights to inform future content creation, strategy adjustments, and reporting.
Qualifications:
- 8-10+ years of experience building and executing social media strategies for prominent brands
- Highly motivated, creative social media leader who thrives in a fast-paced environment and is passionate about building a brand presence on social media
- Demonstrated track record of developing engaging and innovative social media strategies and growing engaged audiences on organic social channels
- You dominate internet culture and know what’s trending on top social platforms
- Experience understanding data and insights to drive learnings
- Experience running several campaigns at once with an aptitude for being flexible and problem-solving on the fly
- Comfort bouncing back and forth between strategy and tactics — you like to think big picture but are also comfortable rolling up your sleeves and executing
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
