What we're looking for:
InStride is looking for a Lifecycle Engagement Specialist to coordinate and help execute our lifecycle marketing operations. The ideal candidate is a technical individual who has experience developing automated workflows, setting up personalization tools, and working with cross-functional teams.
Skills we’d love to see you show off:
- Lifecycle Marketing Expertise: At least 2 years of experience in lifecycle marketing or marketing automation, demonstrating skill in creating and optimizing cross-channel campaigns
- Tech Stack Proficiency: Hands-on experience with an ESP like Iterable, Braze, or similar, and a CDP such as Tealium or Segment.
- Dynamic Field Management: Working knowledge of handlebars, liquid logic, JSON, and connected content or data feeds for creating personalized email campaigns.
- Data Analysis & Reporting: Analytics skills to pull, analyze, and present actionable insights. Experience running A/B tests and experiments.
- Collaboration with Product & Engineering: Ability to partner with technical teams to define, test, and refine campaign triggers, event data schema, and evergreen workflows.
- Project & Process Management: Highly organized with strong documentation skills
- Emotional Intelligence (EQ): High emotional intelligence with a “no task too small” mindset and a startup mentality, able to adapt quickly to new challenges and opportunities.
- Preferred Experience:
- Background in a B2B2C environment, utilizing Salesforce Data Cloud and/or Marketo
- Background with learner engagement
- Spanish-speaking
Who you are:
You are a technical, adaptable marketer who thrives in a cross-functional environment. Your collaborative mindset and initiative align with our company’s mission to enhance learner engagement and success. You:
- Are a self-starter who thrives in a fast-paced, agile environment and proactively identifies opportunities to improve processes and outcomes.
- Value teamwork and enjoy working closely with cross-functional teams, including Product, Design, and Corporate Success teams, to create meaningful solutions.
- Are process- and detail-oriented, demonstrating a strong ability to work through complex workflows and tight deadlines.
- Have a passion for leveraging technology and data to drive meaningful engagement and innovation.
- Bring curiosity and creativity to challenges, contributing to a high-performing team culture.
How you will create impact:
- Manage day-to-day campaign production, including execution, QA, and reporting across multiple channels (email, SMS, pop-ups, and landing pages).
- Team up with engagement and data tech teams to fill reporting needs
- Assist with managing the lifecycle platforms, including troubleshooting, to ensure optimal platform performance
- Building, setting up, and deploying simple to complex automated lifecycle journeys and campaigns across email and SMS notification channels within the Iterable platform
- Manage documentation for detailed learner journey flows, personalization data, and testing
- Collaborate with the Product, Engineering, Corporate Partner Success and Academic Partner Success teams to support development of solutions for increasing learner engagement, onboarding new corporate/academic partners and launching new education programs
- Execute testing and segmentation strategies that continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.)
- Identify new opportunities to drive learner engagement through new technologies or optimizations within our product
