At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and our community.
Becker Professional Education, proudly part of the Colibri Group family, is a leader in CPA Exam Review, CMA Exam Review, and CPE (Continuing Professional Education). Our programs are led by expert instructors and feature high-quality content delivered through flexible learning formats, including on-demand resources and webcasts. To learn more about our offerings and our commitment to excellence, visit us at www.becker.com.
Becker is trusted by accountants around the globe for industry-leading tools and unwavering support that drive success. Our focus is on delivering results—results that stem from a deep commitment to our students' success. We create personalized learning experiences, leverage cutting-edge technologies, and tirelessly advocate for the accounting profession. These efforts have made Becker the choice of over 1 million CPA candidates worldwide.
Position Overview:
The Social Media Specialist is responsible for developing and implementing an innovative and effective social media strategy for the Accounting and Financial Services verticals within Colibri. Success in this position involves supporting our brands, increasing reach, visibility, and engagement, and launching social content and campaigns to support our overall marketing and ecommerce sales efforts. The individual in this role will work closely with key stakeholders within the marketing departments to execute their work.
What You'll Do
- Develop and implement social media strategies for the Accounting and Financial Services verticals
- Build and maintain the brands’ social media profiles and presence through engaging, relevant content tailored to best practices for each social platform.
- Create and curate engaging, shareable content across social media platforms that reflect brand voices and are relevant to our key audiences.
- Repurpose existing content (YouTube videos, blogs, etc) on social platforms to build engagement while providing valuable information
- Collaborate with other marketing stakeholders to develop social content that supports brand campaigns and business initiatives, both B2B and B2C.
- Build out and schedule the social calendar to develop brand awareness, generate in-bound traffic to each brand’s website, and support product campaigns.
- Attend periodic industry conferences to source content.
- Oversee audience engagement:
- Leverage social listening tools to monitor brand conversations, engage in relevant social discussions with the community, and report key insights, both proactively and reactively.
- Manage guest feedback on social channels both reactive (i.e., addressing complaints in an appropriate manner) and proactive (i.e., recognizing and thanking guests who demonstrate advocacy on behalf of our brand).
- Collaborate with the community manager.
- Generate and execute a plan to continuously source User Generated Content from the community.
- Source additional influencers and affiliate partners to produce unique content.
- Support customer service by trafficking cases that arise through social media engagement.
- Define, track, and report on key social media KPIs
What You'll Need to Succeed
- Bachelor’s degree in marketing or related field preferred
- Minimum 2-3 years of experience as a Social Media Specialist or similar role required
- Excellent knowledge of Facebook, X, Threads, LinkedIn, Instagram, TikTok, Reddit, YouTube platforms
- Ability to analyze social media KPIs and make recommendations for improvement.
- Ability to pivot quickly as the needs of the organization change
- Interest in exploring AI opportunities within social media while maintaining originality and the “human touch.”
- Excellent project management skills with the ability to manage multiple priorities from various stakeholders simultaneously.
- Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.
- Creative mindset; ability to create relevant content for audiences and followers.
- Copywriting experience a plus
- Education or accounting experience a plus.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
