Marketing Operations Manager
Department: Marketing
Employment Type: Full Time
Location: Remote
Description
Guided by our student-centered
theory of action, BetterLesson connects K-12 educators with comprehensive professional development solutions that help them thrive. From classroom teachers to district administrators, our PD workshops, coaching, and self-paced learning have helped more than 81,000 educators impact nearly 3 million students.
And, standing apart from too many approaches to PD, 95% of educators agree that BetterLesson coaching supported them to positively impact student outcomes; 97% of educators and leaders agree that BetterLesson Learning Walks supported them to positively impact student outcomes.
BetterLesson is a fully remote company comprising ~60 passionate, creative, innovative professionals and more than 500 educators providing coaching and professional development workshops nationwide.
The Marketing team at BetterLesson
Our small but mighty marketing team is working to help state, district, and school-level education leaders find, learn about, and choose to work with BetterLesson.
Essential Responsibilities and Duties
How will you help expand our impact as the Manager of Marketing Operations at BetterLesson?
We’re pursuing big goals this year, and we’re excited to keep scaling the marketing practice to help meet those goals.
We need you to help build the systems, processes, and reporting to power the data-driven decisions to optimize and maximize marketing impact and efficiency.
As our Manager of Marketing Operations, you’ll bring a deep understanding of best practices in pipeline architecture, marketing metrics, and the sales<>marketing partnership.
You’ll work closely with the VP of Marketing, Director of Marketing, Content Marketing Manager, and Product Marketing Manager to help the marketing team meet (and exceed!) its goals.
This will include a focus on the following core functions:
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Go-to-market team tech stack: Be – or be ready to become – a HubSpot superuser, helping make our marketing happen and make the most of our marketing with smart automation and stellar reporting. Be proficient in helping HubSpot and Salesforce play well together to help power our sales and marketing teams’ efforts.
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Marketing automation: Build, manage, and optimize workflow automation and sequences in support of marketing content and campaigns.
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Pipeline architecture: Align our pipeline architecture with best practices and the reality of our customer journey in order to help us measure and optimize marketing pipeline volume, value, and velocity.
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Marketing operations playbook: Own the marketing operations playbook as the source of truth for how our pipeline is architected, automated, measured, and reported on.
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Pipeline performance: Construct, maintain, and improve HubSpot dashboards showing volume, velocity, and value of our pipeline by stages, source, and profile.
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Marketing efficiency: Find and enact efficiencies in all aspects of marketing operations: automations, list building, use of contact properties, etc., to help the team execute faster, safeguard against inaccuracies, and implement personalization as we scale.
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Marketing accuracy: Help ensure that the data on our marketing activities is clean and clearly shows us what’s helping us grow and what we can do differently.
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Sales & brand enablement: Own our branded swag program to ensure the sales, CX, and marketing teams have in stock what’s needed to help make our brand tangible to our educators.
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Continuous improvement: Always be on the lookout for ways to improve your own corner of the marketing team, the marketing team’s impact overall, and ultimately BetterLesson’s reach and impact overall.
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Flexibility and agility: Potentially project manage a variety of projects in support of the marketing and sales machines – and track and report on the ROI for each. Our world is constantly changing. What else can you imagine for us? We can’t wait to hear your ideas.
- Understand our mission, ecosystem of products and services, and increasingly diverse customer base.
- Build relationships with key members of the BetterLesson team, getting especially acquainted with key members of the go-to-market team and how you can help.
- Have learned our go-to-market goals, positioning strategy, marketing and sales practices, and tech stack.
- Audit our marketing operations function, including pipeline structure, pipeline workflow, automations, automated nurtures, sequences, and conversion points; developed a point of view on how best to improve these to measure, report out, and optimize pipeline volume, value, and velocity.
- Take ownership of the marketing playbook to help ensure scalability and repeatability.
- Identify a few ideas for us to build or measure our marketing in new, better, or different ways.
- Launch your first email campaign (in close collaboration with our VP of Marketing).
- Take full ownership of marketing automation for sales enablement as well as marketing content and campaigns.
- Establish tight partnerships with each person on the marketing team, and with key counterparts across the go-to-market team.
- Proactively, consistently identify opportunities for us to improve our pipeline architecture, pipeline measurement systems and processes, and overall marketing operations practices.
By the end of the first year, who knows where you’ll be? BetterLesson is growing and we’d love for you to grow along with us.
Who You Are and What You Will Bring to the Team
- At least three years of marketing experience – you know your way around a well-structured pipeline and a well-built HubSpot instance
- You have a bias for action… you are collaborative, but you also won’t wait for someone to identify what needs to be done, you’re too full of ideas for that
- You’re a powerful mix of intellectual curiosity, drive to improve, attention to detail, and ability to prioritize when managing multiple projects and deadlines
- Experience in edtech or in education can be a major plus, but is not a requirement
- You believe in our mission and share our core values
- You’re comfortable with change. You might even thrive on it. Startup life is about doing things we’ve never done before, inventing new ways of doing things other people already do, and constantly evolving as we grow.
If this sounds like the right role and the right mission for you, please submit your resume and a letter of interest.
We Can Offer You:
- The opportunity to work with an awesome team to solve important problems.
- A competitive salary.
- Health and other employee benefits.
- Equity in the business you are helping to build.
- A flexible schedule and vacation policy.
- The opportunity to spend everyday working to improve outcomes for teachers and students.
The base salary range for this role is $75,000-$100,000/year. The compensation that is offered to a successful candidate will depend on relevant education, training, experience, and job related skills of the applicant, and equity with other team members.
