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Role Snapshot
Lead The Princeton Review's organic social media strategy across all channels to drive awareness, engagement, and community building with students and parents. Shape how millions experience the brand by uniting creativity and analytics to amplify the company's mission in education.
Key Responsibilities: Define and execute multi-channel social media strategies across platforms like Instagram, TikTok, YouTube, and LinkedIn while managing content development and publishing workflows. Lead a team to foster community engagement, measure performance metrics, conduct social listening, and drive lead acquisition through authentic storytelling.
Skills & Tools: Expertise in multi-channel social media strategy, online community management, user engagement, and digital analytics. Strong understanding of social media trends, creative storytelling, and the ability to collaborate across marketing, content, and product teams.
Qualifications: 5+ years of experience in direct-to-consumer engagement and social media management, preferably in the education sector. Demonstrated success building community, driving brand awareness, and translating analytics into strategic decisions.
Location: United States
Compensation: $71K–$133K/yr
Job Description
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