Performance Media Specialist

Pansophic Learning

🇺🇸In-Person - OH$65K–$75K/yr3mo ago

Corporate Marketing Paid Search Advertising Paid Social Media Digital Marketing Campaign Management Analytics

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Summary

The Performance Media Specialist executes and optimizes paid search and social media campaigns to drive enrollment for ACCEL Schools and related programs. This mid-level role directly impacts engagement and lead quality across multiple geographic regions and business units.

Key Responsibilities: Build, manage, and optimize paid search and social campaigns across Google Ads, Meta, TikTok, and emerging platforms while maintaining tracking hygiene, budget management, and compliance standards. Partner with analytics and enrollment teams to monitor campaign performance, identify trends, develop insights, and support strategic decision-making across all three business units.

Skills & Tools: Strong analytical skills and hands-on expertise with Google Ads, Meta Ads Manager, GA4, Looker, and CRM tools like Salesforce; excellent communication and organizational abilities. Proficiency in keyword strategy development, audience segmentation, creative testing, UTM management, and data-driven problem-solving.

Qualifications: Bachelor's degree in Marketing, Business, Communications, or equivalent field with 3–5 years of hands-on paid search and social media campaign management experience. Familiarity with GA4, Looker, and CRM platforms preferred; background in education marketing or multi-location operations is advantageous.

Location: Ohio

Compensation: $65K–$75K/yr