Role Snapshot
Performance Marketing Intern role at Babbel's New York office focused on running paid ad campaigns across search, app, social, and display channels. You'll gain hands-on experience in performance marketing while supporting a subscription app's growth strategy.
Job Description
Want to learn how a subscription app really grows? Babbel is looking for a Performance Marketing Intern to join our New York City team. You’ll help run paid ad campaigns, see what’s working, and help decide what we test next. You’ll work alongside experienced marketers and get hands-on with the tools and numbers behind paid growth. This is a great start for someone who is looking for a career in marketing!
About the Role:
Performance marketing means paid ads where we can measure the results, so we know exactly what each ad brings in. You'll join the team that runs these ads for Babbel across search, app, social, and display. You'll see a campaign from the first idea to launch to results, and learn how we decide what to keep, change, or stop. Which channels you focus on may shift based on what the team needs.
Start Date: October (or earlier)
Internship Duration: 6 months
What You’ll Do
Help run paid ad campaigns across search, app, social, and display: get them set up, check everything is working, and keep an eye on budgets
Build regular performance reports and track the numbers that matter, like spend, installs, subscriptions, and the cost of winning each new subscriber
Dig into the data to spot what’s working and what isn’t, then suggest what to try next
Study our ads and our competitors’ ads to find the hooks, messages, and formats that get people to sign up
Help run tests on ad copy, creative, landing pages, and audiences, and write up what we learned
Work with teams across Creative, Analytics, Product, and Martech
What You’ll Gain
Hands-on experience running paid campaigns at a real subscription business
Practical training in the core skills of performance marketing: testing, reading data, and improving results
Mentorship from experienced marketers on the team
Work you can talk about in future interviews, and a stronger resume
You Might Be a Great Fit If
You’re curious about how paid marketing works, whether that’s performance marketing, digital ads, user acquisition, growth, or media
Currently enrolled in, or recently graduated from, a college or university program. Marketing, business, or data-related majors are a plus.
You like numbers and feel comfortable in Excel or Google Sheets
You’re organized and can juggle a few things at once
You communicate clearly, in writing and in conversation
Bonus, but not required: experience with ad platforms, analytics tools, or subscription businesses
Don’t meet every point? Apply anyway. We care most about curiosity and a real interest in learning.
Why Babbel
At Babbel, we create products that help people connect across cultures through language. As an intern, you’ll be part of that mission and see how your work helps real people start learning.
Compensation: $18.00 per hour
This position is located in NYC and requires a minimum of 3 days/week in office.
Babbel is an equal opportunity employer committed to diversity and inclusion. Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team. All hiring decisions are made by people.
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