Fast Facts

Learning Ally is seeking a Content Marketing Specialist to enhance brand awareness and engage educators through high-quality content. This role focuses on creating compelling messaging and strategically driving content across multiple platforms.

Responsibilities: Key responsibilities include monitoring KPIs for content marketing success, developing engaging content across various channels, collaborating with internal teams for consistency, and optimizing marketing strategies.

Skills: Candidates should have a Bachelor's degree, 5+ years of K-12 content marketing experience, strong writing and digital marketing skills including SEO and social media, and proficiency in analytics tools.

Qualifications: Preferred qualifications include 3+ years of lead-generating content writing experience and familiarity with K-12 education market trends.

Location: The position is based in Princeton, NJ, with no indication of remote work.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $60,000 - $85,000.

Content Marketing Specialist

Learning Ally is a leading nonprofit education solutions organization that transforms the lives of struggling learners by delivering proven literacy solutions that help students reach their potential. Its mission is to radically change education, transforming the lives of children by providing reading interventions and solutions to help them succeed academically, build self-confidence, and thrive in school and beyond.

65% of fourth graders read below proficiency and are 400% more likely to drop-out of high school. And, for “most at risk” students (students of color, low income, English Language Learners and students with learning disabilities) the problem is even more acute. 

Learning Ally seeks to break this cycle. With early student assessment, intervention and accommodation and professional development for educators, Learning Ally can identify and prevent learning issues by working with schools and educators to support new and struggling readers. Its solutions build a strong foundation for independent, engaged learners who are empowered to achieve socially, emotionally, and academically, regardless of background or learning difference.

Founded in 1948 as Recording for the Blind, to help soldiers who lost their sight in combat continue their education with audiobook products, Learning Ally has evolved to help individuals understand the unique ways they learn and match them to the solutions that enable personal achievement.

Today, Learning Ally positively impacts the lives of over 2.4 million students, 630,000 educators, and partners with nearly 3,000 districts and 24,000 schools nationwide. As we continue to expand our reach, we are dedicated to providing accessible, high-quality resources to support diverse learners and educational communities across the country. With a continued commitment to supporting students who learn differently, Learning Ally has joined researchers and neuroscientists from renowned institutions including UCSF and MIT, to better understand and address learning issues.

About the Role:

Learning Ally is searching for a Content Marketing Specialist to focus on communicating the value of Learning Ally products and services for students and educators. This role will be responsible for driving brand awareness and customer engagement by developing high-quality content marketing assets and compelling messaging that resonates with educators across multiple channels. The ideal candidate will possess excellent writing skills, a strong understanding of the K-12 education market and digital marketing best practices, and the ability to work well independently as well as cross-functionally with Sales, Product, and Omnichannel Marketing partners and external vendors.

KEY RESPONSIBILITIES

• Monitor KPIs to track and measure the success of content marketing campaigns.
• Work with internal and external stakeholders to ensure smooth content delivery across all channels.
• Serve as the Learning Ally brand expert and ensure the brand voice is consistent across all channels.

Strategy Development

• Research and develop content ideas that match the company’s tone and values.
• Keep up with current education trends, news, and events relevant to the industry.
• Constantly find ways to improve the efficiency and effectiveness of content marketing strategies.

Execution

• Implement content marketing campaigns on different platforms such as social media, blogs, email, website, and video channels.
• Create engaging and high-quality content including blog posts, infographics, case studies, videos, and podcasts.
• Develop content for lead generation activities across multiple channels including email, social media, web, and partnerships..

Performance Analysis & Optimization

• Monitor KPIs to track and measure the success of content marketing campaigns.
• Test and leverage new technologies (AI) and approaches where possible.

Leadership & Collaboration

• Collaborate with Marketing, Government Relations, and Grants teams to understand market trends and customer priorities to inform campaign messaging and timing.
• Work with internal and external stakeholders to ensure smooth content delivery across all channels.
• Serve as the Learning Ally brand expert and ensure the brand voice is consistent across all channels.

REQUIRED SKILLS AND ABILITIES

• Possess a Bachelor’s degree in Marketing, Communications, or a related field
• Have a track record in content marketing, copywriting, and digital marketing
• Possess strong skills in SEO, social media, and CMS
• Familiar with Google Analytics or similar analytics tools
• Possess excellent communication skills and can create engaging written or visual content for different audiences
• Have strong analytical and problem-solving skills
• Be a self-motivated individual who can work independently or as part of a team
• Have great organizational skills and can handle multiple projects and deadlines
• Be adaptable and able to learn new skills quickly

REQUIRED QUALIFICATIONS AND EDUCATION

• 5+ years K-12 content marketing experience
• Bachelor’s degree with emphasis in Marketing, Communications or a related field
• 3+ years proven experience writing content that generates leads and ideally, conversion

Learning Ally is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.