Fast Facts

The Student Lifecycle Marketing Contractor will develop and execute strategic marketing campaigns for CodePath, focusing on student acquisition and engagement across various channels.

Responsibilities: Key responsibilities include creating marketing campaigns, managing audience segmentation, collaborating with marketing teams, and analyzing performance metrics to optimize strategies.

Skills: Required skills include experience in B2C lifecycle marketing, proficiency in HubSpot, strong analytical abilities, and effective communication skills.

Qualifications: Preferred qualifications are 5-7 years of relevant experience, familiarity with marketing tech tools, and potentially experience in EdTech or start-ups.

Location: This is a remote position based in the United States, with no travel required.

Compensation: $85000 - $110000 / Annually

About the Role

Location: Remote, United States 

Role Type: Contract 

Duration: 3 months, 40 hours/week

Reporting to: Senior Director, Student & University Marketing 

Compensation: $85,000 to 110,000 (annualized salary)

Start Date: ASAP

As the Student Lifecycle Marketing Contractor, you will play a pivotal role in driving student leads, fostering engagement, and nurturing prospective and admitted students throughout their journey. You will develop and execute marketing campaigns that leverage email, SMS, Slack, and other student-facing channels to ensure that college students recognize CodePath as the leading organization for technical excellence, mentorship, community, and industry access.

Who You Are 

You are an experienced marketer who is passionate about CodePath's mission. You thrive in a fast-paced environment, are driven by results and growth, and have a history of improving campaign performance through structured testing. You are a creative thinker, a data-driven decision-maker, and a team player who can lead projects from conception to completion. You constantly seek ways to improve, inspire others, and add value to our organization.

Key Activities

Campaign Strategy and Execution

• Create and execute marketing campaigns that drive student acquisition, retention, and engagement for CodePath's no-cost computer science courses and early career programs
• Develop marketing toolkits and outreach assets (e.g. email templates, social graphics, slide decks, and talking points) for partners, outreach managers, and campus ambassadors to support localized recruitment and drive enrollment
• Manage audience segmentation, targeting strategies, campaign logic, and digital deployment to ensure personalized communication

Marketing Ops 

• Collaborate with a team of admissions logistics contractors to ensure smooth execution and optimization of recruitment funnel and admissions campaigns
• Create and manage marketing automation. Manage the student communications calendar, overseeing nurture and trigger streams

Cross-Functional Collaboration

• Partner closely with the Student & University Marketing team to mobilize CodePath's network of brand ambassadors, student clubs, and university partners to build student communities, facilitate courses on campus, and drive student enrollment

Analytics and Optimization

• Analyze marketing performance metrics and generate reports. Use response data and test results to optimize marketing programs for improved effectiveness. Forecast, track, and report on campaign effectiveness and KPI impact. Continually seek out new opportunities to move the needle against primary KPIs
• Analyze the size, value, cost, and attribution of leads from different sources to inform marketing strategies and ensure accuracy of the student database
• Use customer insights to create new audiences based on data

Qualifications

• 5-7 years of experience in B2C lifecycle marketing, email marketing, and/or marketing operations, preferably in EdTech or related fields
• Strong experience leveraging marketing automation to make a meaningful impact on team effectiveness. Deep Hubspot experience
• Proven track record of developing and executing integrated B2C marketing campaigns
• Strong analytical and data skills with the ability to craft robust A/B tests and provide deep insights
• Strong communication and writing skills. Can work with copywriters and agencies but also able to dive in and develop the messaging yourself
• Familiarity with marketing tech stack tools and a natural curiosity for emerging tools and technologies to improve marketing performance
• Experience working effectively in a fast-paced environment. CodePath operates more as a tech startup than a traditional nonprofit
• Focused attention to detail and ability to multitask, handling multiple complete, multi-phase projects at different stages

Nice to haves:

• Technical proficiency or domain expertise in student and campus marketing is a plus
• Start-up or high growth company experience