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Role Snapshot
Lead digital marketing strategies as Senior Enterprise Campaign Manager for Coursera's Americas region, driving pipeline generation and revenue acceleration through multi-channel ABM campaigns and data-driven decision-making.
Key Responsibilities: Develop and execute AMER marketing strategy to exceed quarterly SAL and pipeline goals, launch full-funnel campaigns across digital channels including ABM, webinars, and email marketing, and optimize lead conversion processes across marketing teams.
Skills & Tools: 5+ years B2B marketing experience with expertise in ABM campaigns, strong data analysis and CRM proficiency (Marketo, Salesforce), and ability to manage multiple deadlines with predictive intent data experience preferred.
Qualifications: 5+ years in B2B marketing with high-growth SaaS environment experience and relevant professional marketing certifications preferred; strategic thinking and ability to manage complex multi-channel campaigns required.
Location: United States
Compensation: $123K–$165K/yr
Job Description
The full job description is available on Coursera's website.
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