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Digital Marketing Specialist
Finalsite🇺🇸In-Person - United States$55K–$75K/yr7mo ago
Role Snapshot
The Digital Marketing Specialist executes and optimizes paid media campaigns for Finalsite, a community relationship management platform serving K-12 schools worldwide. This role blends analytical rigor with creative execution to deliver measurable ROI and strengthen community engagement.
Key Responsibilities: Launch and monitor day-to-day paid campaigns across Google, Meta, LinkedIn, and emerging platforms while executing A/B tests on ad creative and landing pages. Support community engagement efforts, collaborate with content and email teams, and report campaign insights to guide strategic planning.
Skills & Tools: Proficiency with ad platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) and strong analytical skills to interpret campaign data and translate insights into actionable strategies. Excellent communication and collaboration skills are essential.
Qualifications: Bachelor's degree in Marketing, Communications, or related field preferred with 1-3 years of digital marketing and/or paid media execution experience. Education marketing experience is a plus.
Location: United States
Compensation: $55K–$75K/yr
Job Description
The full job description is available on Finalsite's website.
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