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Senior Director, Consumer Insights
Macmillan Learning🇺🇸In-Person - New York, NY$140K–$150K/yr2mo ago
Role Snapshot
Senior Director of Consumer Insights role at Macmillan Learning driving growth and competitive advantage through data-driven strategies and cross-functional collaboration. The position shapes consumer insights strategy, leads analytics teams, and guides revenue-generation initiatives in the publishing industry.
Key Responsibilities: Develop and lead consumer insights strategy, synthesize performance data and market dynamics into actionable recommendations, and guide their application to marketing planning and resource allocation. Oversee dashboard creation, trend tracking, competitive analysis, and identify AI/predictive techniques to enhance forecasting across revenue initiatives.
Skills & Tools: Strong data science fluency, hands-on experience with analytics tools, expertise in both quantitative and qualitative research methods, and excellent communication and presentation skills. Demonstrated ability to translate complex data into clear storytelling and strategic insights.
Qualifications: 10+ years of experience in consumer insights and 5+ years managing teams, with expertise in the trade publishing industry. Experience applying AI-enhanced techniques for forecasting and proven success leading strategic analytics initiatives.
Location: New York, New York
Compensation: $140K–$150K/yr
Job Description
The full job description is available on Macmillan Learning's website.
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