Fast Facts

Seeking a Staff Product Designer specializing in AI to lead the design of innovative human-AI interactions at BetterUp, a company dedicated to transformational coaching. This role is ideal for creative thinkers eager to redefine AI's role in personal development.

Responsibilities: Lead design strategy for AI-enhanced experiences; collaborate with product and AI teams; incorporate user feedback; design experiments to assess AI impact; mentor designers; stay updated on AI trends.

Skills: 8+ years in product design with a focus on AI/ML; strong prototyping skills; systems thinking; deep understanding of ethical AI design; ability to influence cross-functional teams.

Qualifications: Experience with AI/ML products and platforms; proven leadership in complex projects; a portfolio showcasing systems thinking and high-quality design.

Location: Location is not specified, but the role may require flexibility or a hybrid work model.

Compensation: $181000 - $311000 / Annually

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

About the Team & Your Impact

We're pioneering new AI-enhanced coaching paradigms to drive measurable human transformation at scale. As BetterUp evolves from a multi-product company into a sophisticated platform, we're investing deeply in how AI can power meaningful, personalized experiences across our solutions.

As our Staff Product Designer focused on AI, you'll lead the vision and execution for how human-AI interactions shape the future of coaching, learning, and development. You’ll partner with cross-functional leaders in AI, product, engineering, and behavioral science to craft intuitive, responsible, and scalable AI experiences. This is a rare opportunity to define a new category of AI-powered human development – while helping millions of people grow.

What You'll Do

Own the end-to-end design strategy for core AI-powered experiences across our platform
Lead the exploration of novel human-AI interaction design that empowers people to become the best version of themselves
Translate complex technical capabilities into elegant, emotionally resonant UX
Collaborate with leaders across product, AI, and engineering to align on vision and prioritize opportunities
Partner with research to incorporate user feedback and behavioral insights into AI experience iterations
Design experiments to measure the impact of AI on coaching and other growth outcomes
Define frameworks, principles, and design patterns for trustworthy, transparent, and ethical AI systems
Influence and evolve our design system to support intelligent, adaptive interactions
Mentor other designers and elevate our craft through thought leadership and hands-on coaching
Stay ahead of emerging trends in AI/ML, human-centered design, and responsible innovation

What You'll Bring

8+ years of product design experience, including significant work on AI/ML-powered products, platforms, or systems-level challenges
A portfolio that demonstrates systems thinking, high-quality interaction and visual design, and successful execution of AI/ML or data-rich experiences
Proven track record leading complex, cross-functional initiatives with clarity and influence
Deep understanding of human-AI interaction patterns, ethical design, and the limits and possibilities of current AI technology
Strong prototyping skills and ability to bring abstract ideas to life through narrative, visuals, and interaction
Experience shaping team culture, mentoring designers, and raising the bar for craft
Comfort navigating ambiguity, defining strategies, and making tradeoffs that balance user and business needs

You'll Thrive Here If You

Think like a systems designer, but obsess over the human moments
See emerging technology as a creative partner, not just a constraint
Are excited by the rapid evolution of AI and you’re already leveraging AI in your day to day
Can balance innovation with practical, scalable solutions
Are energized by coaching others and leveling up team craft
Value ethical, responsible design and building trust into every interaction

While we're asking for 8+ years of experience, what matters most is your vision, craft, and ability to lead through complexity. If you're passionate about designing the future of AI-human interaction, we’d love to see examples of your work, along with your approach to overcoming design challenges.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $181,000– $311,000.

If you live in New York, the base salary range for this role is:

$207,000 – $311,000: New York City

$181,000 – $271,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co

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Staff Product Designer, AI