ABOUT THIS POSITION

We are seeking a detail-oriented and motivated Email Marketing Manager to join our dynamic marketing team. This role will focus on managing email operations, including reporting, A/B testing, migrations, implementations, and custom event management. The ideal candidate will have an expertise of lifecycle marketing automations and a passion for providing a seamless customer experience with communications that leverage data and automations.

WHAT YOU’LL DO

Drive the planning, execution, and optimization of email marketing campaigns
Ensure timely delivery of emails by coordinating with internal teams and external vendors
Generate detailed reports on email campaign performance, including click rates, conversion rates, and other key metrics
Analyze data to identify trends, insights, and areas for improvement
Ideate new campaigns and data triggers based on analytics and/or customer behavior
Present findings and recommendations to the marketing team
Design and implement A/B tests to optimize all customer communication content, subject lines, send times, and other variables
Monitor test results and use data-driven insights to refine future email campaigns
Drive the migration of marketing automation platforms and ensure seamless transition without impacting campaign delivery and data integrity
Implement new marketing automation tools and technologies to enhance operational efficiency
Collaborate cross-functionally with Engineering, Product, Customer Service, Marketing, and other stakeholders to integrate marketing automation systems with other platforms, meet deadlines, and drive streamlined customer communications
Develop and manage custom event triggers and automated workflows to enhance personalization and engagement
Monitor and adjust event-based campaigns to ensure they meet business objectives
Ensure all email, SMS, push, and in-product messaging campaigns comply with relevant regulations, including CAN-SPAM,TCPA, CPRA, and other data protection laws
Stay up-to-date with best practices and industry trends for email, sms, and push communications

WHAT YOU’LL NEED

5+ years of experience in email marketing, marketing operations, or a similar role
Proficiency with marketing automation platforms (e.g.,Iterable, HubSpot)
Strong analytical skills and experience with reporting and data visualization tools like Power BI or Google Analytics to derive insights and make data driven decisions.
Proficiency with A/B testing methodologies, tools, and execution
Experience with migrations of marketing automation platforms
Experience integrating marketing automation platforms to other platforms and systems like e-commerce platforms, CDPs, analytics tools etc.
Possess a fundamental understanding of API calls and marketing data pipelines
Experience with custom event management and automation triggered by complex customer activity
Proficiency in project management tools like Jira or Trello to coordinate marketing campaigns, communicate with stakeholders, and manage timelines
Effective written and verbal communication skills
Detail-oriented with strong organizational and project management abilities
Ability to work collaboratively in a team-oriented environment
Reside in one of the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington.

BONUS POINTS

Experience with PowerBI, Iterable, Twilio or Segment
Experience with marketing of a subscription or education product
Experience in the driving or real estate space

ABOUT ACEABLE

Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification.

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and most recently entered into healthcare education. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month!

Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible.

ABOUT THE MARKETING TEAM

The Aceable Marketing Team is a talented group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, and product marketing. We are data driven, collaborative, and love being a major contributor to the growth of Aceable. We live by our Aceable core values, and are a positive, humble, and supportive team.

ACEABLE PERKS

Join one of Austin's Best Places to Work in 2023
Competitive total rewards (base salary + bonus/stock options, if applicable)
401k match
Robust medical, dental, and vision benefits
Generous paid time off programs + 19 paid holidays per year
Flexible work schedule
Wellness programs
Our own space on the top floor of a downtown Austin building with free parking
Weekly lunch, a fully stocked fridge, and plentiful snacks
Company events and activities (holiday events, happy hours, volunteering)
#PursueGrowth Reimbursement ($600 per year for full-time employees)
Free Roadside Assistance subscription
Passionate teammates excited to help you succeed and learn
NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!

*Remote Hires I Aceable is only able to hire employees in the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington.

Compensation: $75,000 - $90,000

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Email Marketing Manager