Fast Facts

Join Coursera as an SEO Content Manager to drive performance and innovation through strategic content management, optimization, and engaging storytelling.

Responsibilities: Manage and optimize the Strategic Content portfolio, analyze content performance, translate data insights into strategies, and create high-quality, SEO-optimized content.

Skills: 5+ years of SEO content management experience, proficiency in data analysis, strong writing and editorial skills, and familiarity with SEO principles and content performance metrics.

Qualifications: Preferred background in education or career development content, experience with video-first SEO, and familiarity with data analysis tools like SQL or Tableau.

Location: USA

Compensation: $98000 - $131000 / Annually

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 183 million registered learners as of June 30, 2025. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

We are seeking an experienced data-driven content professional for the role of SEO Content Manager to drive performance and innovation across our organization. This role will work alongside other content managers, editors, and the core SEO team. You’ll combine content strategy, hands-on content creation, and data-driven decision-making to grow and optimize our Strategic Content portfolio. This work will be done in collaboration with other organic acquisition channels, including social media and YouTube. The ideal candidate will be an analytical thinker with experience developing compelling editorial and executing scalable cross-functional initiatives that maximize leverage and drive content excellence and business growth.

To be successful in this role, you’ll excel at creating compelling, SEO-optimized content that serves both SEO and business objectives while genuinely engaging users. You will use data analysis, competitive research, strategic thinking, and creativity to identify optimization opportunities and content gaps. You will also collaborate across teams and find opportunities for innovation, experimentation, and leverage to maximize your impact.

Responsibilities:

Performance manage the Strategic Content portfolio to defend and grow traffic and engagement
Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities
Translate data insights into actionable content strategies and recommendations
Execute new content initiatives based on the evolving search landscape and emerging search opportunities
Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience
Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search

Basic Qualifications:

5+ years of SEO content management experience in a mid- to large-scale consumer-facing business
Demonstrated experience working on large-scale content portfolios and SEO optimization projects
Proven ability to perform actionable analyses and translate data insights into strategic content decisions
Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices

Preferred Qualifications:

Strong understanding of SEO principles, keyword optimization, and content performance metrics
Familiarity with content management systems and editorial workflows
Experience with video-first SEO, LLM optimization, and emerging search technologies
Experience with enterprise data analysis tools and visualization platforms (e.g., SQL, Tableau, Looker)
Experience working in global organizations and supporting international SEO initiatives
Background in education or career development content

If this opportunity interests you, you might like these courses on Coursera:

[FOR US ROLES ONLY]

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$104,000 - 131,000 USD

US Zone 3

$98,000 - 123,000 USD

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.

Current Zone Locations:

Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
Zone 3 - all other US locations

#LI-CY

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.

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